Scott Gensler Selected as Vice President of Business Development

New Business Development Unit Enhances Company's Strategic Growth Platform

BALTIMORE, MARYLAND ---July 12, 2012--- Scott Gensler, Erickson Living's Vice President of Financial Planning, Analysis and Reporting, has been selected as the company's new Vice President of Business Development. In this new leadership position, Gensler will work within the company's Corporate Affairs Division to identify and evaluate new business opportunities. "Scott's extensive company and industry experience make him a perfect fit for this position," said Adam Kane, Senior Vice President, Corporate Affairs. "He is one of the most respected leaders in our company, and has made Erickson Living's business planning process a model for the industry." Gensler has been with Erickson for over 15 years and has an impressive knowledge of key aspects of our business, including Finance, Sales and Marketing, and Operations. "I'm excited about the senior housing industry and believe our company is stronger than ever and positioned for long-term success," noted Gensler. "Clearly, the need and demand for senior housing is here today with over 75 million baby boomers on the verge of retirement." About Erickson Living Erickson Living is a nation-leading developer and manager of Continuing Care Retirement Communities, based in Baltimore, Maryland.  The Erickson Living network currently comprises 16 campuses in Colorado, Kansas, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Texas and Virginia, which together are home to more than 22,000 people and employ more than 12,000.  Further information regarding Erickson Living is available at: www.ericksonliving.com.