Scott Gensler Selected Vice President of Business Development

BALTIMORE, MARYLAND ---July 12, 2012--- Erickson Living, developer and manager of Fox Run in Novi, MI,  today announced that Scott Gensler, the company's Vice President of Financial Planning, Analysis and Reporting, has been selected as the new Vice President of Business Development. In this new leadership position, Gensler will work within Erickson Living's Corporate Affairs Division to identify and evaluate new business opportunities.  "Scott's extensive company and industry experience make him a perfect fit for this position," said Adam Kane, Senior Vice President, Corporate Affairs.  "He is one of the most respected leaders in our company, and has made Erickson Living's business planning process a model for the industry." Gensler has been with Erickson for over 15 years and has an impressive knowledge of key aspects of our business, including Finance, Sales and Marketing, and Operations.  "I'm excited about the senior housing industry and believe our company is stronger than ever and positioned for long-term success," noted Gensler.  "Clearly, the need and demand for senior housing is here today with over 75 million baby boomers on the verge of retirement." About Fox Run: Fox Run, which has nearly 1,000 residents, offers extensive wellness and prevention programs, balance assessment and fall prevention programs, and Fitness and Aquatics Centers.  Also, there are scores of resident-inspired and resident-led clubs, committees and interest groups in these categories: art; cards; computers and technology; dance; faith-based and interfaith; fitness and sports; games; gardening; lifelong learning; music; literature, and philanthropy. About Erickson Living:  Erickson Living is a nation-leading developer and manager of Continuing Care Retirement Communities, based in Baltimore, Maryland.  The Erickson Living network currently comprises 16 campuses in Colorado, Kansas, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Texas and Virginia, which together are home to more than 22,000 people and employ more than 12,000.  Further information regarding Erickson Living is available at:  www.ericksonliving.com.