Erickson Senior Living Joins National Go4Life® Campaign - Promoting Exercise and Physical Activity in Partnership with the National Institute on Aging
October 20, 2011
Greenspring to Host Go4Life Campaign Launch Event on November 9, 2011
SPRINGFIELD, VIRGINIA - Erickson Living, developer and manager of Greenspring, announced that it is joining the National Institute on Aging (NIA) at NIH in Go4Life, a new national exercise and physical activity campaign for people age 50+. The goal of Go4Life is to provide resources to older adults that they can use to incorporate exercise and physical activity into their everyday lives. This federal campaign is based on research showing that exercise and physical activity can help people stay healthy and independent, and prevent some of the chronic conditions associated with aging.
"We are very excited about the Go4Life campaign and proud to join the NIA," said Dr. Matt Narrett, Chief Medical Officer, Erickson Living. "Promoting healthy aging has always been central to Erickson Living's mission so this campaign fits right in with the company's ongoing efforts to find creative opportunities to help seniors lead a healthier, happier, more vibrant retirement."
Erickson Living's Go4Life® campaign partnership includes hosting the nation's first Go4Life® fitness event at the Greenspring retirement community in Northern Virginia. On November 9, in the Hunters Crossing Conference Center at 9:00 a.m. to 12:00 noon, residents and staff will meet with Go4Life® campaign representatives and be provided Go4Life® exercise and physical activity information. In addition, this unique health education and outreach program will include the participation of residents in tai-chi, zumba, low-impact aerobics, yoga, and chair-fit. "Greenspring is a vibrant community where residents enjoy staying active and fit," noted Brad Hibbs, Greenspring Wellness Manager. "This campaign fits perfectly with the existing campus wellness program which enables people to enjoy a healthy and fulfilling lifestyle."
Another aspect of this campaign outreach is NIA's distribution of freeGo4Life® print materials on exercise and physical activity to the other 15 Erickson Living's campuses throughout the country. "Erickson Living is in a class by itself and its Go4Life® campaign partnership reflects the company's ongoing commitment to opening up new opportunities for seniors to add more living to their lives," said Dan Dunne, Erickson Living's Director of Communications.
About: Go4Life® : An exercise and physical activity campaign from the National Institute on Aging at NIH, is designed to help you fit exercise and physical activity into your daily life. Motivating older adults to become physically active for the first time, return to exercise after a break in their routines, or build more exercise and physical activity into weekly routines are the essential elements of Go4Life®. Go4Life®offers exercises, motivational tips, and free resources to help you get ready, start exercising, and keep going. The Go4Life® campaign includes an evidence-based exercise guide in English and Spanish, an exercise video, an interactive website, and a national outreach campaign. About Go4Life® campaign: www.nia.nih.gov/Go4Life.
About Erickson Living: Has been based in Baltimore County, Maryland, since 1983. The company's core business is developing and managing retirement communities. The Erickson Living network currently comprises 16 campuses in Colorado, Kansas, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Texas and Virginia, which together are home to more than 22,000 people and employ more than 12,000. For middle-income people, the Erickson Living lifestyle offers unparalleled opportunities and is the best financial and health decision people 62-plus can make. Further information regarding Erickson Living is available at:www.ericksonliving.com.
About Greenspring: One of 16 Erickson Living full-service retirement communities is situated on a scenic 108-acre campus in Springfield, Virginia. The community is home to 2000 residents, many of which reside in the 1405 independent living units. At Greenspring, a robust complement of resident programs and facilities promote an engaged, fulfilling lifestyle that is reflected in resident satisfaction levels that exceed the industry average. Life at Greenspring offers a true sense of community and is an exciting alternative to the typical retirement community. Additional information about Greenspring can be found at www.ericksonliving.com.