Joe Feld—An original artist

Joe Feld, a resident of Highland Springs since 2007, is no ordinary Joe. He's not only an inspiring artist but also spent the majority of his career creating package-design prototypes for prestigious clients like Clairol and International Paper.

"Before computers, artists created the lettering on advertisements and packages by hand," says Feld, who graduated with a bachelor of fine arts degree from Cooper Union. "It was really a specialized occupation back then." Feld was at the top of his field. He opened his own graphic design business in New York and built a reputation as a leading letter designer of his time. "Those were exciting years," Joe says. "It was really something to present a design concept to a company."

But times change, and today's technology makes it possible for just about anyone to create custom lettering. Now in his second act, Feld is reinventing himself as an artist, proving Highland Springs has some of the most talented people right in its doors.

Joe Feld