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Comcast, Retirement Living TV partner to serve America’s strongest demographic

Created date

February 27th, 2009

By Michele Harris

It s no secret that the American population is growing older by some estimates, someone turns 50 every 6 seconds. Despite the numbers, the American marketplace has been slow to deliver products and services aimed specifically at this demographic until now.

In what is being seen as a significant validation of the power and promise of older Americans, Comcast, the nation s leading provider of entertainment and communications products and services, has announced a partnership with Retirement Living TV (RLTV), the only network dedicated to adults 50-plus.

Largest demographic group

By joining forces with RLTV, Comcast solidifies its commitment to serving the booming mature audience, the largest demographic group in the U.S. "Comcast is proud to support Americans 50-plus with the kind of targeted programs that only RLTV offers," says Matt Bond, executive vice president of content acquisition for Comcast.

As the only network dedicated to adults 50-plus, RLTV pledges to both inspire and enhance viewers perceptions of aging. The network s Emmy award-winning programming covers health, finance, entertainment, and lifestyle enhancement all from the unique perspective of the older American.

Creating a revolution

"It s a momentous occasion for the future of 50-plus America," says John Erickson, chairman and founder of RLTV and of Erickson Retirement Communities, "and this deal is just the beginning. Comcast and RLTV are answering the needs of Americans who are breaking the rules of what is expected of them. We are creating a revolution of information, entertainment, and communication."

Together, RLTV and Comcast have stated that their goal is to reach older Americans in a way that will significantly change, impact, and empower their lives. "There is a heated battle for their hearts, minds, and eyeballs, and we re thrilled that Comcast is joining RLTV to enhance their TV and online programming," says Brad Knight, RLTV s CEO.

Michele.Harris@erickson.com

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