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The right moves: Shedding a light on staging

Created date

April 30th, 2009

By Kathleen Szczepanik


Alicia Cervantes-Banks knows that Harold and Kathy Polten s 1,500-square-foot condo just 100 paces from Central Park West, in Manhattan, will sell without a hitch if presented in the proper light.

Banks, owner of Senior Moves, a New Jersey staging and moving company, helped the Poltens sell their Ridgewood house nearly a year ago when the couple moved to Cedar Crest. The Poltens heard of Senior Moves from Margaret Semezko, their personal moving consultant from Erickson Realty & Moving Services.

"I m going along with whatever they say. They did it right the first time, and we moved in three weeks. It was a good experience." Harold Polten, Cedar Crest resident

It s all about the light

According to Banks, every room should include four types of lighting to lead guests around the room and to highlight key attributes. Each type has its own contribution to the room s ambiance.

Ambient: general light that fills the room. The light is diffused and produces an overall glow. It should be inconspicuous and blend into the surroundings.

Task: provides lighting for something specific like reading, crafts, or writing.

Accent: focuses on a particular part of the room or an object in the room like a painting or sculpture.

Decorative: used as a design element, not made to give out much light, but adds decoration to the room.

"We moved a couch away from the windows, which really brightened up the room," Banks says, "and we placed standing lamps in the bedroom, den, and living room."

Banks says the condo s existing track lighting is helpful, as is the chandelier in the dining room. And a small table with an accent light "wows" an architectural alcove in the dining room. She adds that they switched all the dimmers to the highest setting and set a mirror in the entranceway to catch the natural light and reflect it back into the home.

Bathrooms that do not have windows can sometimes feel closed in so when shelving units are removed, the lights from medicine cabinets and overhead lights can help to make the room seem larger. If there s a light in the shower even better!

In the kitchen, task lights placed beneath the counter can also help to show the house to its advantage.

"Whenever you can add light to a property, it will definitely help to sell the home," Banks says.

"I m going along with whatever they say," Mr. Polten says. "They did it right the first time, and we moved in three weeks. It was a good experience."

Meet the experts

Erickson Realty & Moving Services is available to anyone moving to any Erickson community. Their personal moving consultants provide trusted realty and moving resources, as well as advice and assistance with every aspect of people s moves. To learn more about this complimentary service and how to receive up to $2,000 in moving costs, call 1-800-917-8643.