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How to sell in an unsure market

Former mortgage broker does it in 21 days

Created date

January 25th, 2011

For those who think that houses aren t selling in today s market, that s just not true. Sometimes houses, and people, just need a little support and encouragement to move things along. Lou Eisele recently moved from his house in Thornton to Wind Crest, an Erickson Living community in Highlands Ranch, Colo. With the help of the Erickson Realty and Moving Services, Eisele sold his house in 21 days!

Confidence and ' teamwork

Eisele was so confident that his house would sell that he moved into Wind Crest before he even put his house on the market. A former mortgage broker, he knew when to trust his gut and he understood the tough market. He interviewed a lot of real estate agents but didn t settle on one until he chose one from the preferred agent list provided by Beth Brandenburg, Wind Crest s personal moving consultant and move-in coordinator. Eisele recognized that the agent he chose had the best marketing system for developing prospective buyers. Next, Eisele used the Erickson Realty and Moving Services referral list for the rest of his moving needs the packers, the movers, the stagers. All the services were outstanding, Eisele says. He was particularly grateful for the packers. Once he had the yard sale and was ready to go, the company packed all of his things and also unpacked them at his apartment home at Wind Crest. With the suggestions and help of Brandenburg and the referrals, Eisele decided to re-carpet, repaint, and stage the house. Since he had already moved into Wind Crest, it was easier to do all the work and have the house staged. They brought in furniture and decorations to make it look homey, Eisele says, and that helped it sell quickly. Eisele chose Wind Crest for all the amenities the campus has to offer, including the fitness center, the medical center, and the bank. At the fitness center, he regularly uses the cardio equipment for his heart and the weights for strength training. Eisele has also transferred all his medical records to the doctors on campus, so if he ever needs health care services, they re conveniently on-site. He feels confident that he doesn t have to travel far to see his doctor. Eisele chose the Berkeley-style apartment floor plan because it was the perfect size to fit his needs, including setting up an office in his home since he still talks to clients and does consulting work. All in all, Eisele is glad he made the move. I couldn t be dragged away by wild horses, he laughs.