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You spoke, we listened

Introducing new lower pricing at Highland Springs

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February 22nd, 2011

For a limited time, Highland Springs is offering lower pricing on select apartment homes. The Tribune recently sat down with Marketing Director Jennifer O Reilly to learn more about this special promotion.

Q: Can you give us an overview of the savings available at Highland Springs?

A:We ve lowered the entrance deposit and monthly service package on select one- and two-bedroom apartment homes. The savings are substantial up to $42,000 off the entrance deposit and up to $474 off the monthly costs.

Q: How did this special pricing come about?

A:We realize that in today s economy, every penny counts. We were getting feedback from prospective residents who wanted to move to Highland Springs, but the economic downturn left them feeling pinched. Part of our commitment to customer service includes adapting to current market conditions. We also know that personal finances are not one-size-fits-all, and our goal is to offer options to meet every need.

Q: Are people who take advantage of this promotion entitled to the same amenities and benefits as current residents?

A:Absolutely. The monthly service package includes the use of all on-site facilities, including our state-of-the-art fitness center, utilities, and one meal a day in one of the community s two dining rooms. People who take advantage of this special pricing also have our home for life commitment. If a resident ever experiences an unforeseen change in financial situation beyond their control and needs our help, we ll be there. Ask to see our Residence and Care Agreement for details..

Q: How does Highland Springs stack up against retirement communities that operate on a rental basis?

A: Erickson Living communities have always been a good value when you compare them with rental properties. Now, with our new pricing options, we offer so much more for less in terms of our services and amenities. There really is no comparison.

Q: Who is eligible for this new lower pricing?

A: Anyone is eligible to take advantage of this promotion. The first step is to join the priority list by putting down a $1,000 fully refundable deposit. This allows you to begin the process of reserving the apartment home of your choice. I would encourage anyone considering a move to the community to act now. With these low prices, we re expecting the select apartment homes to sell out quickly. To learn more about the special pricing opportunities at Highland Springs, contact Sales Counselor Christina Christie at 1-800-780-1728.

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