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Meet Susan Coulson—your new retirement guide

Years of experience, intimate sense of community

Created date

March 22nd, 2011

Walk into Susan Coulson s office, where her infectious smile and warm hello greet you, and you immediately feel at home. As Seabrook s new sales counselor, Coulson has an intimate sense of the community and already seems like a pro. No wonder she s worked at the Erickson Living community, in Tinton Falls, for the past seven years as the community resources coordinator, helping residents create and maintain more than 125 clubs, groups, and activities.

Creating relationships

Originally from the Columbus, Ohio, area, Coulson came to New Jersey in 1994 as marketing manager for Monmouth Mall, in Eatontown. After a while, however, she yearned for an opportunity to interact with and engage people. One day, she saw an advertisement for community resources coordinator at Seabrook. I saw it as an opportunity to make use of all my experience and talents, she says. I have a love for working with people and putting on activities that people find fun and engaging. She got the job and brought her energetic, warm personality to work every day. I ve worked hand-in-hand with everyone who lives and works here to help create the active, healthy, lifestyle, so I m extremely excited to now work with area retirees to help them discover it too, Coulson says of her new position.

A taste of Seabrook

Coulson says that her relationships with the community s neighbors and staff help her tremendously in her new position. It lessens her learning curve and also provides her with the knowledge and tools to help make newcomers feel educated and comfortable when learning about Seabrook as their next home. As sales counselor, she meets with individuals and couples interested in learning more about the Erickson Living lifestyle, as well as with their family members. Moving is a big consideration for most people. They need help understanding the lifestyle we provide here, making the decision, and preparing for the move. That s what my team and I do, she says. Coulson adds, Everyone in this department has been here at Seabrook for a number of years, helping more than 1,400 people choose the Erickson Living lifestyle. We bring a wealth of experience to make the transition easier. To do so, they follow a simple process of introducing people to Seabrook. First, most people call the sales office, either on their own or to attend a luncheon and learn more about the community. Those who attend a luncheon receive a tour of the community, a delicious meal in one of the community s restaurants, and a view of several apartment homes. Those who call on their own meet with Coulson and also receive a tour.

The priority list

The next important step, Coulson says, is to become a member of the priority list. Joining the priority list says I m interested in making Seabrook my next home maybe not right now but sometime in the near future. Priority list membership gives people a taste of what living at Seabrook is all about. They re invited to special events at Seabrook with guest speakers on downsizing, financial management for retirement years, how to choose a real estate agent or moving company, or health and fitness as you age. They re also invited to entertainment events in Seabrook s auditorium. When someone joins the priority list, they get a slice of the pie of what it s like to live here, and we get a chance to thank them for joining, Coulson says. Priority list membership also reserves your place in line for the apartment home or style of your choice. Locations and home styles are limited, but by joining the priority list and the earlier you join, the better we are going to be able to find the home that s perfect for you, Coulson adds. To schedule an appointment with Coulson and learn more about the Erickson Living lifestyle at Seabrook, call 1-800-532-1267.

Teamwork takes pressure off

Stephanie Shelton joins Susan Coulson and the rest of Seabrook s six-person sales team in ensuring that everyone who moves and lives there receives top-notch quality care and endless opportunities to lead a vibrant lifestyle. Together, the team assists retirees by helping them not only learn about the Seabrook lifestyle, but also helping them sell their house through various programs. Assistance ranges from staging to downsizing to finding a real estate agent and moving company. I m excited to work with the older adults of this region to ensure their future success and educate them about all Seabrook has to offer, Shelton says. Originally from Wilmington, Del., Shelton comes to Seabrook following her position as associate director of sales education with Baltimore-based Erickson Living, the manager of 16 continuing care retirement communities throughout the U.S., including Seabrook. We will definitely benefit from Stephanie and Susan s wealth of experience in sales and marketing, says Art Sparks, Seabrook s executive director. The enthusiasm and passion that they bring to the sales department at Seabrook on a daily basis is immeasurable, and they will be an integral part of helping us as we strive to meet our mission. In her spare time, Shelton enjoys spending time with her family and working with youth in her church.

Julia Collins ' and Tony Ciavolella

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