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Erickson Living launches new customer-focused website

Created date

May 22nd, 2012

If you haven t visited the Erickson Living website ( recently, you re in for a pleasant surprise! The completely redesigned new website gives visitors a much more engaging and interactive experience than ever before. Virtual tours, floor plans, an improved search engine, and a senior living blog are just some of the features on the new site. The customer-focused design of this website is unlike any other in the senior housing industry and uniquely brings to life Erickson Living s brand, says Tom Neubauer, Erickson Living s executive vice president for sales and marketing. The vibrancy, optimization, functionality and responsiveness of this site reflect our commitment to exceptional customer service, including meeting individual customer needs. This interactive site is also ideal for sharing what makes the Erickson Living lifestyle so special.

Exceeding customer demands

Other new and improved features include a mobile-friendly layout and expanded social media integration soFacebookfans can easily share photos, stories, and events with residents at other Erickson Living communities and friends around the world. Delivering the richest user experience for every type of device has been one of our primary goals, says John Makowski, Erickson Living s creative director. Of the nearly 1 million company website visits last year which resulted in over 30% of the company s sales leads the total number of unique visitors via mobile devices, such as smartphones or tablets, has quadrupled since 2009. This signaled to us the importance and value in developing an online resource that exceeds industry standards and customer expectations. Erickson Living worked with iProspect, a leading global digital performance agency, to create a site that is both informative and easy to navigate. More than ever, the Internet plays a critical role in the access of information across all market segments. As a result, people are making more well-informed decisions, including related to their retirement options, says Heather Pidgeon, vice president of services at iProspect. Therefore, it is critical that any company s online presence be optimized and easy-to-use. For more information, visit