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Ashby Ponds’ most valuable ‘rookie’

A successful year for Sales Director Holly Henderson and team

Created date

December 25th, 2012

As the New Year begins, Holly Henderson, director of sales at Erickson Living s Ashby Ponds community in Ashburn, Va., reflects upon her first year at the helm of the sales team. It s been a successful and exciting rookie year, she says, but I believe the best is yet to come. Demand for the Ashby Ponds lifestyle continues to grow, not only locally but across the country. It s the job of our sales team to make that dream a reality for as many people as possible. In an effort to meet the growing demand, Ashby Ponds opened a new residence building, Red Robin View, last spring. Less than three months later, the building had completely sold out. Each person on our sales team believes 100% in the Erickson Living lifestyle, says Henderson. But nothing gets that message across better than hearing it from the people who live here. It s our goal to link prospective residents with current residents to help everyone involved make informed decisions. I think that s the real secret of our success.

Purposeful past

Prior to joining the Ashby Ponds sales team, Henderson spent eight years as the health care sales manager for the continuing care neighborhood at Greenspring, an Erickson Living community in Springfield, Va. While my role at Greenspring was different from my role at Ashby Ponds, I bring with me Erickson Living s core values, she says. I ve witnessed firsthand all that makes Erickson Living so different from other retirement communities, most notably the personal connections between residents and staff. Working at Ashby Ponds is so much more than just a job, and that s apparent to everyone who lives here. It s also what separates Erickson Living from its competition. Henderson speaks from experience. Before joining the Greenspring team in 2004, she served as the health care administrator for Belvoir Woods Health Care Center at The Fairfax. She also held health care positions at the Cherrydale Health and Rehabilitation Center, the Burke Health Care Center, and The Potomac Center, Genesis Eldercare Network. And while a rookie at Ashby Ponds, caring for others is a guiding principal behind all of Henderson s career choices. A graduate of James Madison University, she earned a bachelor of science degree in health services administration and a minor in gerontology. She also holds a Virginia State Nursing Home Administrator License and a Virginia State Nursing Home Preceptor License.

Looking forward

Holly has been a wonderful addition to our team, says Ashby Ponds Executive Director David Gallagher. The outstanding sales results speak for themselves, but it is her passion and caring for the happiness and satisfaction of each new resident that really makes the difference. Ashby Ponds is a special place, and anyone who meets Holly and the sales team realizes that right away. With a new year in front of her, Henderson looks forward to introducing many more people to the Ashby Ponds lifestyle. Our bottom line is the happiness of the people who call Ashby Ponds home, she says. Everything else is just icing on the cake.