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Demand for CCRC living on the rise

Priority list a must for future at Greenspring

Created date

February 26th, 2013

According to the U.S. Census Bureau, there are now more Americans over the age of 65 than at any other time in our nation s history. In fact, more than 10,000 Baby Boomers are reaching the age of 65 every day and will continue to do so for the next 17 years. This increase in the number of Americans reaching retirement age means that more and more people are looking at how and where they will spend their retirement years. Fitch Ratings 2013 Outlook: Nonprofit Continuing Care Retirement Communities (CCRCs), points to this increased demand as a contributing factor to CCRCs overall improved financial stability. With demand on the rise, Greenspring, an Erickson Living community in Springfield, Va., has witnessed an increase in the number of people joining the community s priority list. It s a win-win option for anyone planning for their retirement, says Greenspring Sales Counselor Sheila Willing. Acting as a waiting list, the priority list provides the peace of mind that comes with securing a highly sought-after apartment home while removing all the stress and worries that come with retirement what ifs.

The nitty gritty

Willing meets daily with prospective priority list members. She takes them on personal tours around campus, answers their questions, and shares information on floor plan designs and locations. Those wishing to join the priority list simply pay a $1,000 fully refundable deposit and a $150 one-time application fee. There is never any pressure, she says. All choices, from the timing of a future move to the number of desired bedrooms, are left entirely up to the individual. If an apartment home becomes available before the priority list member is ready to move, they can pass on the apartment and still maintain their place in line. This is as true the first time as it is the twentieth time. Recognizing that circumstances and desires change, members may also move their priority list standing from one Erickson Living community to another. Or, if at any time they decide to remove themselves from the priority list, their entire $1,000 deposit is refunded.

Full speed ahead

Like the more than 1,300 people currently on the Greenspring priority list, George and Peggy White knew they wanted to make Greenspring a part of their future. However, they also knew that their move would be some day in the future. We joined the Greenspring priority list in 2001, nine years before we decided to make our move, says Peggy. Knowing that a home would be available to us when we were ready gave us real peace of mind. Others, like Jim Upp, were looking to make a more immediate move. I lost my wife two and a half years before coming to Greenspring, says Jim. I looked around my house and knew that I was not interested in spending the rest of my life raking leaves, painting, and cleaning my house. I signed up for the priority list, and when I got the call saying there was an apartment available, I was ready to move. I am very happy here. Because Greenspring has one of the highest occupancy rates in the country, joining the priority list is essentially the only way to secure a future home here, says Willing. I have even spoken with people who have convinced their children to sign up. It s never too early.

On the inside track

While on the Greenspring priority list, members enjoy numerous opportunities to visit the campus, meet current residents and staff, and ask important questions. They are also invited to exciting members-only events carefully planned to allow members to get to know each other in a fun setting. During the time my wife Hazel and I were on the priority list, we were able to gather valuable information regarding floor plan selection and all sorts of tidbits about living at Greenspring, says Robert Bonner. We attended marketing events and talked to current residents. Our advice to anyone even remotely considering a move to Greenspring is to get on the priority list immediately, he adds. The $1,000 deposit is completely refundable and, at today s interest rates, is a good investment. If you decide later not to move to Greenspring, the deposit is returned. But if you decide to move to Greenspring, you are that much further up the list. Joining the priority list was the best decision for us. We are very happy with our life at Greenspring.