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Eagle’s Trace welcomes director of health care sales

Jennifer Cantu brings 20 years’ experience in the continuing care industry

Created date

February 26th, 2013

When Jennifer Cantu started in the health care industry 20 years ago, she didn t take long to figure out she wasn t happy crunching numbers. I worked in finance at a skilled nursing facility, and I wasn t interacting with residents and their families, says Cantu. Fortunately, the administrator recognized that I was more suited to working with people than spreadsheets. Cantu moved into a marketing and admissions position and has been working with people ever since. I like getting to know people, she says. I enjoy hearing about what they ve done over the course of their lives. It s gratifying to help plan the next step in their lives.

New opportunity, exceptional company

Cantu is the new director of health care sales for continuing care atEagle s Trace, Erickson Living s full-service, continuing care retirement community in West Houston. Previously, she worked in admissions for The Solera at West Houston. This marks the third time I ve opened a continuing care neighborhood in the Houston area, says Cantu. I ve known about Erickson Living, and Eagle s Trace in particular, for a long time. Erickson Living has a stellar reputation in the senior living industry. When I was offered a position with the company, I knew this was a great opportunity. Cantu s first day on the job was November 26, 2012. As she s learned more about the day-to-day operations at Eagle s Trace, Cantu can t help but be impressed. Everything is done the way it should be, she says. With an emphasis on resident and guest satisfaction, Eagle s Trace really is a reflection of the Erickson Living values.

Payoff is worth it

Cantu says she s familiar with the long hours and hard work it takes to open a continuing care neighborhood, but she says the payoff is worth it. You only get one chance to make a good first impression, she says. We want our residents and guests to feel right at home. Cantu also applauds the timetable for the opening of the continuing care neighborhood at Eagle s Trace. Instead of a mad rush to move people in, the plan is to slowly ramp up admissions, making sure everything s done properly, says Cantu. Our first resident is scheduled to move in this month.

From New York to Houston

When she s not at Eagle s Trace, Cantu enjoys spending time with her husband Art and their three sons. I never thought I would live in Houston as long as I have, says Cantu, a New York native. I moved here after college to help my cousin get his computer company off the ground. Then I met my husband, and I ve been here ever since. Cantu says this new chapter marks an exciting time in her career. I look forward to meeting our independent living residents, as well as outside guests who are interested in continuing care at Eagle s Trace, she says. I can t wait to hear their stories and help them map out their next step.