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On the advice of friends

Referrals draw new residents to West Houston community

Created date

April 23rd, 2013

When Jane Hall purchased a home in the 55-plus community of Heritage Grand at Cinco Ranch, in Katy, Tex., she thought her moving days were behind her. I never dreamed I d sell my house and move again, says Jane. I was settled, and I had my friends and my activities. But when a number of Jane s neighbors started moving to Eagle s Trace, an Erickson Living community in West Houston, it gave her a moment s pause. My neighbor two doors down, Marilyn Black, moved to Eagle s Trace and told me how wonderful it was, says Jane. She kept after me until I had to come check it out for myself. I knew several others from my block who had moved to the community and were very happy. I hated to see Jane living by herself, says Marilyn. I knew she would enjoy living at Eagle s Trace and not having the upkeep of a house and a yard. As it turns out, the recommendation of friends proved to be a pull too strong to resist. I have such a secure feeling living at Eagle s Trace, says Jane, who moved to the community in April 2012. I haven t had a moment of apprehension since I ve been here. My friends and activities are within walking distance. And I love the fact that I only have to write one check a month instead of paying several bills. This was the nicest thing Marilyn s ever done for me.

Trusted advice

Jane isn t the only Eagle s Trace resident who was referred to the community by a friend. Nancy Bell and Betty Finkelman met at Terrace United Methodist Church, in Spring Branch, more than 40 years ago. Betty moved to Eagle s Trace in September 2011. Not long after, she had Nancy on the phone. Betty called and invited me to see her apartment at Eagle s Trace, says Nancy. I ended up coming for lunch and decided to stay. Nancy, who moved to the community in February 2012, chose an apartment just down the hall from Betty. Now the two friends are closer than ever. We ve been friends for a long time, says Betty. But now, we have the advantage of just running over to each other s apartment. We ve had so much fun together since Nancy moved in. Moving to Eagle s Trace was the best decision I ve ever made, says Nancy. In many ways it was a gift to my children because they don t have to worry about me. And the medical center and the new continuing care neighborhood makes this a place that meets all of my immediate and future needs.

Friendly endorsement

Resident referrals are welcome at Eagle s Trace, where the sales team recognizes the value of a friend s recommendation. Our residents are the best spokespeople for the community because they ve experienced the Erickson lifestyle, says Sales Director Pam Burgeson. Word of mouth is a powerful tool. For some prospective residents, knowing just one person at the community can make a difference. When Pat Ryan considered a move in 2012, he requested brochures from several retirement communities in the Houston area. Continuing care was high on my list, says Pat, who used to work in the oil and gas industry. I wanted to move once and have the full range of extended care options available should I need them in the future. On paper, Eagle s Trace had everything he had wanted. But it was the support of a friend and current resident that reassured him he was making the right move. I worked with Lois Roddy s husband, Ralph, says Pat. After we retired, a group of guys met for lunch every Wednesday. Sometimes, Lois would join us, so that s how I got to know her. When she moved to Eagle s Trace, I knew she was pleased with the community. Her recommendation was a factor in choosing Eagle s Trace.