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Title

The story behind the smiles

Eagle’s Trace residents step in front of the camera for marketing campaign

Created date

April 23rd, 2013

Ed Hinkley and his wife Anna were well acquainted with Eagle s Trace when they moved to the West Houston Erickson Living community in July 2010. We received marketing materials about Eagle s Trace starting in 2004, when it was under construction, says Ed. Then close friends of ours, Jim and Pat McKinley, moved to Eagle s Trace in 2005. We were familiar with the community by the time we moved in. Ed, a retired community developer with the Deltona Corporation, was glad to relinquish the chores associated with homeownership. The best thing about living at Eagle s Trace is that it s worry-free, he says. When you live in a home, it seems like there s always something going wrong. Here, if a lightbulb burns out, you call and they replace it. Ed s notion to spend his days in the community s woodshop went according to plan. What he didn t anticipate was the opportunity to be photographed for an upcoming marketing campaign. I was surprised and pleased when the sales team asked me to take part in the photo shoot, says Ed. I ve had friends who were photographed before for marketing materials, so I knew Erickson Living used real residents in their advertising.

Real residents, real stories

We can t think of anyone better to portray the Erickson Living lifestyle than our residents, says Pam Burgeson, sales director at Eagle s Trace. They offer an authentic glimpse into life at the community. On the day of the photo shoot, Ed and 12 of his Eagle s Trace neighbors met with a stylist and wardrobe crew before heading to their designated locations. Ed was photographed in the woodshop with Ben Johnson, another woodworker. The images from that photo shoot have already begun to appear on marketing materials. But if a picture is worth a thousand words, it s the stories behind the images that could fill a novel. Ed spends his time in the woodshop, not just working on his own projects, but painting doll cradles that will be donated to underprivileged children. He also creates stained glass artwork. It s a carefree lifestyle, he says. I do the things I enjoy.

First modeling job

Ed isn t the only model with an inspiring story. Bob and Bobbie Dabney both enjoyed busy careers. She was a registered nurse; he was an accountant. You won t find professional model on either of their resumes. But when the sales team at Eagle s Trace approached the couple about participating in the photo shoot, Bob and Bobbie were happy to oblige. We were photographed in the dining room with several other residents, says Bobbie. It was a lot of fun. We d never done anything like that before. Bob and Bobbie relish the friendships they ve made at Eagle s Trace. They say the people make the community feel like home. Make the move as soon as possible if it s something you re thinking about doing, says Bobbie. Nobody pressures you to do or join anything, but Eagle s Trace has a world of things to offer. It s just a wonderful lifestyle. Your life is yours, and you don t have to worry about a thing.

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