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Word of mouth

When Cedar Crest residents’ friends visit, they want to move in too!

Created date

June 25th, 2013

When Joyce Young first visited Cedar Crest, an Erickson community in Pompton Plains, N.J., she had no intention of living there. Now she can t imagine living anywhere else. I had first visited here a few years ago and helped my friend choose her apartment, Joyce says. About two years later, my neighbor and I came to pick out her apartment.

Just the right size

Joyce recalls meeting with the sales counselor, touring the campus, and visiting available apartment homes. We came to a first floor apartment with a patio in Hampton Court, and I said [to my neighbor], I don t want to sway your decision, but this is it. This is beautiful, Joyce says. In that visit, she realized Cedar Crest is more than buildings; it s home. When she tired of caring for her large Cape Cod just a few minutes away in downtown Pompton Plains, she remembered her experiences at Cedar Crest. I had kept [my neighbor s first floor apartment] in the back of my mind, so when I was ready to move, I knew just what I wanted, she says. Joyce moved into a one-bedroom first-floor apartment home with patio in April. She moved just in time to see the brightly colored forsythia blooming outside her patio door, creating a stunning sight but also providing the privacy so important to her. This place is ideal for someone who wants a bit of privacy, she says. I had a lot of trepidation before, but I m very happy and settled in my mind now. One trepidation was the size of her new home. Her Brighton-style apartment home has a roomy kitchen, an open living and dining area, a nicely-sized bathroom, and a master bedroom. I was worried it might be too small, but it s just the right size. Now that I m here, I know what I need and what I don t and I realize I brought way too much. She plans to donate unneeded items to the community s on-site thrift shop, the Treasure Chest.

Referral perks

When Joyce decided to move, she didn t hire a real estate agent. She told her friends. I put my house up not through real estate but through word of mouth, and it sold in three days. The people who bought it were friends of my friend s daughter. Joyce seems to do everything through word of mouth, and it pays. Because her friend introduced her to the community, they both benefited from the resident referral program. I have been so fortunate with everything so far, she says. We ve run a resident referral program for three years, and each year the gift changes, says Margarete Hastings, sales associate who runs the referral program. This year, both the resident and the person they referred get $500 off their monthly service fee for one month after the referred person moves in. Additionally, Cedar Crest hosts a luncheon near the end of each year to thank those residents who referred new community members. It s a way of saying thank you for believing in Cedar Crest and loving it enough to refer family and friends, Hastings says. If referrals are the greatest compliment, Cedar Crest is very loved. Hastings says they already have 31 referrals just between January and April 2013.

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