Tribune Print Share Text

Title

Get your guide to retirement living

Jacqueline Kimball

Created date

August 20th, 2013
Maris Grove Brochure
maris-grove-brochure.jpg

A new comprehensive guide to retirement living at Maris Grove is the equivalent of a spiral-bound encyclopedia about Erickson Living s community in Delaware County, Pa. From activities and apartment home styles to wellness amenities and costs to live there, the 45-page guide provides detailed information about every aspect of the Maris Grove lifestyle. The guide also covers the community s programs to assist people in selling their house and moving. It also includes information about the community s social benefits; the maintenance-free, weatherproof lifestyle; fresh, flavorful dining; and the peace of mind offered by Erickson Living s financial structure.

Personalized and comprehensive

We didn t hold anything back, says Erickson Living Copy Director Karen Walls. We wanted the guide to answer the questions of potential residents and their adult children. We wanted them to be as well informed as possible so the decision they make is truly the right one for them. The yearlong project involved extensive research, multiple brainstorming sessions, and constant reassessments. Maris Grove Director of Sales Kathy McCrossin, Sales Counselor Kimberly Janson, and Personal Moving Consultant Suzanne McAllister collaborated with the talented creative team at Erickson Living to develop a reader-friendly print guide with information as comprehensive as what can be found at ericksonliving.com. They even worked it out that the Maris Grove sales team can personalize the guide s content to match a person s interests and needs. At Maris Grove, for example, they might insert brief bios about the physicians who staff the community s on-site, full-service medical center and tend only to its residents. We want our sales teams to give people exactly the information they re asking for, Walls says. Nicole Hospelhorn, a strategic marketing director at Erickson Living, led the project. It was a labor of love, she says. Everybody who works at Erickson Living is genuine in their desire to help people live better. We really care about what we do.

Skim or read cover to cover

The strategy was a correlation of thoughts from potential residents; sales offices; and Erickson Living s creative, research, and data teams. People want to know as much as possible about a specific community before making an actual visit, says Hospelhorn. So the Maris Grove guide also includes actual floor plans of apartment home styles as well as information about the community s on-site continuing care neighborhood. We designed the guides to be as easy to skim as to read cover to cover, and they ll stand the test of time as reference tools, Hospelhorn says. They even feature barcodes to scan and hear testimonials from Erickson Living residents on the Web. Equally important, to illustrate the diversity and vitality at Erickson Living communities in a realistic, authentic, and spontaneous way, every person pictured in the new Maris Grove guide is an Erickson Living resident. We wanted the guide to show the true lifestyle our residents have here, says Maris Grove Sales Director Kathy McCrossin, The photos capture that. But seeing is believing, she adds. I invite people to come see Maris Grove for themselves.

Comments