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Innovation in the senior housing industry

Seabrook part of successful realty, moving program

Created date

September 24th, 2013

In 2005, the housing market was booming. Retirees in the Detroit area were itching to sell their houses and move to Fox Run, an Erickson Living community in Novi, Mich. Fox Run had several apartment homes reserved. But they sat vacant. We couldn t figure out why people were waiting months to sell their house and move. They showed a sincere desire to move to Fox Run, but they weren t moving, says Sharon Baksa, now a regional sales director for Erickson Living.

Unique situations hold up house sales

At the time, Baksa worked as a moving coordinator at Fox Run. She decided to find out what the holdup was. She visited priority list members those who had reserved an apartment home in their houses. She listened to her clients stress about downsizing, staging their house, and finding a reputable real estate agent. People wanted to move to Fox Run but couldn t sell their houses. Everyone had a unique issue, Baksa recalls. One had no family support. The other had vision problems so he couldn t prepare his house for sale. I worked with each of them one-on-one to overcome these issues, and we sold their houses. Baksa began working with more priority list members. We realized [selling your house] is often too overwhelming for people. What we were doing made sense. So we made it a formalized program at Fox Run, she says.

A solution is born

Originally called Moving Home, Erickson Realty and Moving Services was born. The innovative program, now active at all 16 Erickson Living communities across the country, includingSeabrook, in Tinton Falls, N.J., provides personal support to priority list members people who have made a refundable $1,000 deposit to secure an apartment home at an Erickson Living community. A personal moving consultant a professional experienced in real estate, downsizing, and staging, and well-versed in the area s real estate and moving vendors works one-on-one with priority list members to take the weight of moving off their shoulders. At Seabrook, Personal Moving Consultant Laurie Williamson has worked with hundreds of people to successfully sell their house more quickly than those who did not use her services. For example, mid-year statistics show that Williamson s clients averaged 37.5 days on market compared to an average 105 days in Monmouth and Ocean Counties for single-family homes and adult communities, combined. Erickson Realty and Moving Services is just another example of how forward thinking Erickson Living is, Williamson says. From the outset, we ve always been discovering and meeting people s needs, innovating the senior housing industry across the country.

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