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Animated virtual tours bring new residence building to life

Created date

January 29th, 2014
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Crest announced the first new residence building in five years to its priority list members. But, true to form, the Erickson Living community in Highlands Ranch, Colo., didn’t just announce the building, they let priority list members experience it firsthand through animated virtual tours of select never-before-seen apartment styles.

“We’ve taken feedback from customers to create 22 brand-new floor plans,” says Strategic Marketing Director Michael Serio. “All incorporate a more open design and upgraded features.”

Named for Mount McHenry, one of the Front Range peaks visible from Wind Crest’s perch, McHenry’s Crossing will take advantage of the spectacular views and beauty of the Highlands Ranch campus.

As Wind Crest’s fifth residence building, McHenry’s Crossing will sit southwest of the original campus buildings, connected by a weatherproof, glass-enclosed walkway. Its 22 unique floor plans include a variety of one- and two-bedroom styles. 

Armchair tour

During the exclusive priority list virtual tour event, members enjoyed lunch at Wind Crest’s Fireside Restaurant while taking a sneak peek armchair tour of five decorated apartments: the Eaton, the Harbaugh, the Jameson, the Pritchett, and the Westcliffe. Attendees viewed the tour on a large projection screen in the Fireside Living Room.

“We worked with the animation company, Pacificom, to virtually decorate the apartments so priority list members can get a true feel for what the homes will look and feel like,” says Sales Counselor Molly Thorne-Dieux, who lead the tours alongside Sales Director Jason Atwell.

“The beauty of the animated virtual tours is that you get a life-like experience of the home, just as if you were to walk through one of our physical apartment models here on campus,” says Atwell. “Instead of trying to visualize a blueprint of a floor plan into an actual home, our priority list members were able to sit back and enjoy a life-like tour.”

Attendees could also view available upgrades and design options, like crown molding, hardwood floors, and granite countertops. Though, Serio says, many upgrades come standard in these new models. 

“We’ve designed the homes in McHenry’s Crossing with upgraded cabinets and lighting fixtures—design options our customers asked for,” he says.

‘Pick of the litter’ for priority list members

During the event, priority list attendees learned how they would have priority preference to reserve a new home in the order of their priority date, long before the general public would be notified. Construction on McHenry’s Crossing started, and the building is scheduled to welcome its first residents in late fall 2014. 

“That is just one of the advantages of being on the priority list,” says Atwell. “Being a priority list member gives you right of first refusal on an available apartment home based on your priority date, including new construction. And you never lose your place in line if you’re not ready. We’re committed to informing priority list members first.”

Atwell says other priority list benefits include invitations to downsizing workshops, the ability to visit Wind Crest’s on-staff primary care physician before moving in, and the chance to participate in the Experience Wind Crest Program. “Priority list members receive a coupon booklet to use services on campus, such as enjoy a meal, get a manicure, attend a happy hour, or attend a special event,” Atwell says. 

Priority list membership requires a $1,000 refundable deposit and reserves one’s place in line for an apartment home at Wind Crest or any Erickson Living community across the country. Almost 500 people make up Wind Crest’s priority list, and are planning to make Wind Crest their future home.

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