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Testing the waters

Priority list members get firsthand look at Eagle’s Trace

Created date

February 20th, 2014


By the time Jack and Fran Gleeson moved to Eagle’s Trace in July 2012, the couple had a manila file folder bulging with information about the West Houston Erickson Living community.

“We joined the priority list when Eagle’s Trace opened in 2005,” says Jack. “I collected a lot of marketing materials over the years.”

The priority list, comprised of people who plan to move to an Erickson Living community, allows prospective residents to reserve their place in line for the apartment home of their choice. All it takes to join is a fully refundable $1,000 deposit and a $150-per-person non-refundable application fee. 

When prospective residents submit their deposit, that date is noted as their priority list date. Once their preferred floor plan becomes available, the sales team gives first right of refusal to priority list members based on their joining date.

“Eagle’s Trace is over 95% sold out, and we have a waiting list for our most popular floor plans,” says Sales Director Pam Burgeson. “Priority list members have the advantage when it comes to getting the most sought-after apartments. And they never have to worry about losing their place in line, because their priority list date doesn’t change.”

Waiting for the perfect time

For Jack and Fran, joining the priority list ensured they got the apartment they wanted when the timing was right for them.

“Eagle’s Trace piqued our interest when we helped our son-in-law’s mother move to the community in 2005,” says Jack, a retired marketing executive for Shell Oil. “We liked the on-site amenities, but we had already downsized to a patio home and weren’t ready to move again at that time.”

Joining the priority list proved to be the perfect way to stay connected to the community.

“The sales team did a fantastic job of keeping us in the information loop,” says Jack. “We were invited to parties and special events at Eagle’s Trace. We knew about incentives and special pricing. We had all the resources we needed to make an informed decision.”

Fran took advantage of the luncheons and special events to scout out various floor plans. She fell in love with the two-bedroom, two-bath Lancaster-style apartment.
“As soon as I walked in, I could picture us living in the Lancaster,” says Fran. “The large living room and dining room could easily accommodate our furniture, and the abundance of windows flooded the apartment with natural light.”

Perfect timing

As Fran mentally furnished the Lancaster, Jack studied the real estate market. 

“By the middle of 2012, the real estate market in Houston was on the uptick,” says Jack. “I felt comfortable putting our home on the market.”

When the couple called Sales Counselor Jodie Schroeder to let her know they were serious about moving, Schroeder responded with some news of her own. A Lancaster had just become available.

“The apartment was everything we wanted,” says Fran. “It was just as I remembered with a gorgeous view of the lake.”

Jack and Fran listed their patio home and were astounded when six offers rolled in over the span of two days.
“Three offers were over our asking price,” says Jack. “Two of those were cash offers.”

‘Jump right in’

It didn’t take long for Jack and Fran to settle into their new home. As priority list members, they were well acquainted with the community.
“We knew the lay of the land,” says Fran. “We already felt comfortable here, so we were able to jump right in. It’s like living on a cruise ship. There’s always something to do.”

“We researched Eagle’s Trace,” says Jack. “And by the time we moved, I was confident this was the place for us.”