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All you need to know

The who, what, when, where, and how of moving to Seabrook

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March 28th, 2014
Susan Coulson has been Seabrook’s sales counselor for the last decade.
Susan Coulson has been Seabrook’s sales counselor

Susan Coulson knows Seabrook like the back of her hand. She should; she’s worked there for ten years. 

With an honest and cheerful demeanor, Coulson helps people researching retirement living options to discover Seabrook, the Erickson Living community in Tinton Falls, N.J. So what’s it like to discover Seabrook? I caught up with this experienced sales counselor to find out.

Q: What is your role in helping people learn more about Seabrook?  

Coulson: Being the sales counselor, I am usually the first point of contact for our visitors. I am able to give them a thorough understanding of Seabrook and all its amenities, like our on-campus restaurants, medical center, fitness and aquatics center, activities, continuing education opportunities, and entertainment.

After listening to their wants and needs, I take clients on a tour of the community and show them apartment homes that meet those needs.

Q: What are some personal experiences that make you well-suited for this role? 

Coulson: I am getting ready to celebrate my tenth anniversary at Seabrook. Prior to being the sales counselor, I was the community resources manager.  In that position, I assisted the residents in all their on-site activities and entertainment in the auditorium, like performances and concerts. I also oversaw the television studio.  

This background gives me a complete understanding of Seabrook and all the wonderful activities and programs we have for residents to take advantage of.

Q: What is the priority list, and at what point do people join it?  

Coulson: The priority list is our “preferred waiting list” for people who plan on making Seabrook their next new home.  It’s never too early to join the priority list.  Not only does it establish your place in line for the apartment home of your choice, but it also gives you other perks and benefits.

Q: What are the benefits of joining the priority list, aside from getting the apartment home of your choice? 

Coulson: Joining the priority list also gives you access to enjoy programs and activities on the campus.  Priority list members are invited to come experience life at Seabrook before making a decision to move here. You can explore our vibrant campus, attend classes, join activities, and meet your new neighbors. We’ve even had priority list members plant a garden in our community gardens!

Priority list members are also invited to exclusive events throughout the year and are the first ones to know about any special incentives that might be offered on apartment homes, like the new merged apartment homes that will start becoming available this month.

Q: How does one join the priority list? 

Coulson: All it takes to join is a fully refundable $1,000 deposit and a $150-per-person nonrefundable application fee. 

When prospective residents submit their deposit, that date is noted as their priority list date. Once their preferred floor plan becomes available, the sales team gives first right of refusal to priority list members based on their joining date.

Q: What have you seen in the real estate market in the past few months from people selling their houses and moving to Seabrook? 

Coulson: Priority list members who use our preferred real estate agents and Erickson Realty and Moving Services are going under contract on an average of 45 days.  Those who are pricing their homes right, working with the personal moving consultant through Erickson Realty and Moving Services, and listing with a preferred real estate agent are having successful sales.

Q: What is Erickson Realty and Moving Services, and what does it offer? 

Coulson: Erickson Realty and Moving Services is Erickson Living’s way of making moving easier. We provide a personal moving consultant—an expert in real estate and moving (even down to furniture placement)—to take our priority list members step by step through selecting moving professionals, downsizing, and settling into their new home at Seabrook. And it’s all complimentary to priority list members.

All recommended vendors are vetted through us, so you know you can trust them. Plus, using one of our preferred real estate agents qualifies priority list members to receive up to $2,000 back in moving costs. 

We realize moving is a big step, especially if you’ve been in your house for 20, 30, 40 years. But regardless of your fears or reservations, you can rest assured we will be there for you every step of the way. We are the experts in making it easier. 

Q: What are your expectations of the real estate market this spring?  

Coulson: We are looking forward to a successful spring market. Recent reports show the real estate market has been significantly stronger in the past few months, with lower inventory and shorter days on market. 

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