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Proper planning is key

Putting your house on the market isn’t the first step to a successful sale

Created date

July 24th, 2014
A winter of 20 snowstorms set the stage for robust spring and summer New Jersey real estate activity.
A winter of 20 snowstorms set the stage for robust

“The combined effects of increased home purchase demand and tight inventory levels is causing continuing home price increases in New Jersey,” according to the Otteau Valuation Group, a real estate market analysis firm specializing in New Jersey and Pennsylvania.

The Otteau Report continues to say, “From a historical perspective, snowstorms have the effect of deferring home buying into the following month.” Seven snow storms in February and several in March set the stage for robust spring and summer activity.

With the real estate season in full swing and home prices on the rise, some sellers may be tempted to rush their house on the market without proper preparation. Anne Connor, personal moving consultant at Crest, an Erickson Living community in Pompton Plains, N.J., says planning and preparation are key to a successful house sale. 

And while that can be an overwhelming process, it doesn’t have to be.

“Many people, especially those who have lived in their house for 30 to 40 years or more, don’t know where to start. They put their house on the market without decluttering or staging, and their house sits,” she says.

Connor says services like hers, which are complimentary to people moving to Cedar Crest, help plan, project-manage, and organize a move—from start to finish. 

The result? “People moving to Cedar Crest who used Erickson Realty and Moving Services last year averaged 45 days on market for their house, which is phenomenal. This year is proving to be even better,” Connor says.

Four simple steps

So what services do Connor and Erickson Realty and Moving Services offer? We asked her:

Project planning. “I schedule several home visits with the customer. We develop a project plan to help them prioritize the steps needed to get their house ready for the market. That can include strategies for getting rid of unwanted or unused items, ways to sell or donate them, and deciding what to keep and bring to their new home.

This is an important step prior to staging because you want the house to be the focus of attention, not personal items. Once we have a clean palette, we can then stage the home to shine.”

Furniture layout. “During those home visits, I also bring a floor plan of the apartment home where they’ll be moving to at Cedar Crest. We lay out miniature furniture cutouts on the floor plan so they can visually see and plan where everything will go in their new home. This helps tremendously.”

Real estate agent and mover recommendations. “One of the biggest advantages of working with Erickson Realty and Moving Services is that I have a list of trusted real estate agents we use time and time again. We know their track record, and we know their personalities, and we know who will be a good fit for our customers. 

Plus, if someone uses one of our recommended agents, they receive a reimbursement of moving costs of up to $2,000. That can go toward the cost of the moving company, which we also recommend.”

Market analysis and home pricing. “As a real estate agent myself, I know the market and can work with the chosen real estate agent to ensure the house is priced competitively with comparable homes in the area. That helps to ensure a quicker sale for a better price.”

Connor adds, “These services provide a tremendous amount of relief and assistance to people moving to Cedar Crest. Nine times out of ten, people just don’t know where to begin. And that’s why my services are free—we want the moving process to be as easy and painless as possible so people can start enjoying the Cedar Crest lifestyle as quickly as possible.”

Start now

Connor says it’s never too early to start planning.

“Many people want to move before winter sets in,” she says. “Especially after last winter, more people see the value in Cedar Crest’s climate-controlled, maintenance-free environment where everything you need is under one roof.” 

She suggests priority list members—people waiting for an available apartment home at Cedar Crest—not wait until they want to put their house on the market to meet with her. 

“Give yourself one to two months to prepare,” she says.

“We can spend valuable time preparing your house so it’s in tip-top shape to hit the market,” she says. “Then, provided your apartment preference is available, we can have you settled into your new home before the first snowstorm.”