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Proper planning is key

Putting your house on the market isn’t the first step to a successful sale

Created date

July 24th, 2014
Lantern Hill Personal Moving Consultant Jennifer Kohan uses over a decade of real estate experience to help people downsize and declutter. She says it’s never too soon to start planning.
Lantern Hill Personal Moving Consultant Jennifer K

“The combined effects of increased home purchase demand and tight inventory levels is causing continuing home price increases in New Jersey,” according to the Otteau Valuation Group, a real estate market analysis firm specializing in New Jersey and Pennsylvania.

The Otteau Report continues to say, “From a historical perspective, snowstorms have the effect of deferring home buying into the following month.” Seven snow storms in February and several in March set the stage for robust spring and summer activity.

With the real estate season in full swing and home prices on the rise, some sellers may be tempted to rush their house on the market without proper preparation. Jennifer Kohan, personal moving consultant at Lantern Hill, says planning and preparation are key to a successful house sale. 

And while that can be an overwhelming process, it doesn’t have to be.

“Many people, especially those who have lived in their house for 30 to 40 years or more, don’t know where to start. They put their house on the market without decluttering or staging, and their house sits,” she says.

Kohan says services like hers, which are complimentary to people who have joined the priority list and are moving to Lantern Hill, help to plan, project-manage, and organize a move—from start to finish. 

“Even though Lantern Hill won’t open until fall 2015, it’s comforting to know that help is available,” Kohan says. “I will assist each person moving in to find a real estate agent and moving company, declutter, downsize, and even plan furniture placement in their new home.”

What’s even more important, she says, is that even though 2015 seems far away, it’s never too soon to start. “I am currently starting to do home visits with priority list members to ease the process of downsizing and selling their home,” she says. “I help them make a plan for the small home improvements that will greatly increase the value of their current home and create a timeline for their move, including how and when to get the house ready, a to-do list, and home listing and moving plans.”

Four simple steps

So what services do Erickson Realty and Moving Services offer? We asked her:

Project planning. “I schedule several home visits with the customer. We develop a project plan to help them prioritize the steps needed to get their house ready for the market. That can include strategies for getting rid of unwanted or unused items, ways to sell or donate them, and deciding what to keep and bring to their new home.

This is an important step prior to staging because you want the home to be the focus of attention, not personal items. Once we have a clean palette, we can then stage the home to shine.”

Furniture layout. “During those home visits, I also bring a floor plan of the apartment home where they’ll be moving to at Lantern Hill. We lay out miniature furniture cutouts on the floor plan so they can visually see and plan where everything will go in their new home. This helps tremendously.”

Real estate agent and mover recommendations. “One of the biggest advantages of working with Erickson Realty and Moving Services is that I have a list of preferred real estate agents. We know their track record, and we know their personalities, and we know who will be a good fit for our customers. 

Plus, if someone uses one of our recommended agents, they receive a reimbursement of moving costs of up to $2,000. That can go toward the cost of the moving company, which we also recommend.”

Market analysis and home pricing. “As a real estate agent for the last 12 years, I know the market and can work with the chosen real estate agent to ensure the home is priced competitively with comparable homes in the area. That helps to ensure a quicker sale for a better price.

 Kohan adds, “These services provide a tremendous amount of relief and assistance to people moving to Lantern Hill. Nine times out of ten, people just don’t know where to begin. And that’s why my services are free—we want the moving process to be as easy and painless as possible so people can start enjoying the Lantern Hill lifestyle as painlessly as possible.”

Start now

Kohan stresses it’s never too early to start planning.

“When we open in fall 2015, people will want to move in right away, especially with impending weather of the winter season,” she says. 

“It’s important to not wait until your new home is ready to begin preparing your current house for the market. Start now!” says Kohan. “We can spend valuable time preparing your house so it’s in tip-top shape to hit the market.”