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Proper planning is key

Putting your house on the market isn’t the first step to a successful sale

Created date

July 21st, 2014
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“Inventory is so low in the Denver area that houses are selling in hours, not days,” says Beth Brandenburg, personal moving consultant at Crest, the Erickson Living community in Highlands Ranch, Colo.

With the real estate season in full swing and home prices on the rise, some house sellers may be tempted to rush their house on the market without proper preparation. Brandenburg says planning and preparation are key to a successful house sale. 

And while that can be an overwhelming process, it doesn’t have to be.

“Many people, especially those who have lived in their house for 30 to 40 years or more, don’t know where to start. They put their house on the market without decluttering or staging, and their house sits,” she says.

Brandenburg says services like hers, which are complimentary to people moving to Wind Crest, help plan, project-manage, and organize a move—from start to finish. 

The result? “People moving to Wind Crest who used Erickson Realty and Moving Services are seeing phenomenal results. They are not only selling their houses more quickly but also with less stress because we’re there to help.”

Four simple steps

So what services do Brandenburg and Erickson Realty and Moving Services offer? We asked her:

Project planning. “I schedule home visits with our priority list members and people who have reserved an apartment home. We develop a project plan to help them prioritize the steps needed to get their house ready for the market. That can include strategies for getting rid of unwanted or unused items, ways to sell or donate them, and deciding what to keep and bring to their new home.

This is an important step prior to staging because you want the house to be the focus of attention, not personal items. Once we have a clean palette, we can then stage the home to shine.”

Furniture layout. “During those home visits, I also bring a scaled floor plan of the apartment home where they’ll be moving to at Wind Crest. We lay out scaled magnetic furniture on the floor plan so they can visually see their own furniture in their new home.”

Real estate agent and mover recommendations. “One of the biggest advantages of working with Erickson Realty and Moving Services is that I have a list of trusted real estate agents we use time and time again. We know their track record, and we know their personalities, and we know who will be a good fit for our customers. 

Plus, if someone uses one of our recommended agents, they receive a reimbursement of moving costs of up to $2,000. That can go toward the cost of the moving company, which we also recommend.”

Market analysis and home pricing. “I know the market and can work with the chosen real estate agent to ensure the house is priced competitively with comparable homes in the area. That helps to ensure a quicker sale for a better price.”

Brandenburg adds, “These services provide a tremendous amount of relief and assistance to people moving to Wind Crest. Nine times out of ten, people just don’t know where to begin. And that’s why my services are free—we want the moving process to be as easy and painless as possible so people can start enjoying the Wind Crest lifestyle as quickly as possible.”

Start now

Brandenburg says it’s never too early to start planning.

“We have such great weather here that any time is a good time to put your house on the market. December is notoriously a great month. I have had multiple people receive offers on their house on Christmas Eve,” she says. “That’s why it’s important to start planning and decluttering so your house is ready whenever you are.”

She suggests priority list members—people waiting for an available apartment home at Wind Crest—not wait until they want to put their house on the market to meet with her. 

“Give yourself one to two months to prepare,” she says. “We can spend time preparing your house so it’s in tip-top shape to hit the market. If you start now, you can move before the holidays and snow.”

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