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Seasonal selling tips

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August 22nd, 2014

Changing colors, school supplies, and pumpkins are what we generally think of in the autumn season. But selling your house? “Oh, no,” you might say. But think again. With the coming fall, not only is there less competition in the real estate market, but there are more serious home buyers. 

No longer are people perusing their neighbors’ open houses or visiting just to “see what’s out there.”  During the fall and into the winter, there are still many potential buyers, those with job transfers due by the end of the year and those who may not have found the right house during the competition-filled spring and summer months.

Autumn and winter

How can you attract their attention? Curb appeal! With the changing of leaves, fall is a beautiful time of year if you keep up with some basic maintenance—the lawn raked and clear, the driveway and walkways swept, and hedges and bushes trimmed. Sellers won’t mind the homey atmosphere of an autumn wreath or a pumpkin on your doorstep; just make sure they are in good condition. And don’t overdo it with the seasonal décor. Once inside, potential buyers will appreciate well-lit rooms, even during the day. Keep your curtains open (wash your windows!) and most lights on. 

As we head into the winter, your home’s outdoor appearance is still important. Remove any remaining leaves and autumn décor. Keep walkways free of snow and ice. Lighting takes on new meaning as the days grow shorter. Inside your home, add a few cozy holiday touches, but keep them simple. 

Warmer months

While spring and summer may be seen as the better (or best) selling seasons, this doesn’t mean it’s a piece of cake. Keeping your lawn and gardens in order is extremely important. Neatly trimmed bushes and trees, new mulch, and colorful annuals to complement the warmer weather will add to your curb appeal and help you keep up with the competition. Lighting is just as important, so keep your windows clean and shades open.  Consider changing out the winter décor—no more heavy blankets and throws—and add fresh flowers to your kitchen table. 

No matter the season, keeping up with your landscaping and matching your interior décor with the season will surely tempt potential buyers to take a longer look.

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