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Priority list membership skyrockets

Ashby Ponds’ unprecedented new growth strives to meet increased demand

Created date

October 14th, 2014
picture of new residence building
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With the anticipated on-schedule delivery of Hickory Glen, Ponds’ eighth residence building early next year, and the opening of the Great Oak Clubhouse shortly thereafter, membership of the community’s priority list continues to grow at an unprecedented rate.

“One of the many benefits of priority list membership is advanced notice of new construction prior to any announcements made to the general public,” says Holly Henderson, Ashby Ponds’ director of sales. “This is a real benefit to people who not only want to ensure a future home at our community but feel strongly about the floor plan they desire.”

For those who are not ready to move to Ashby Ponds at this time, joining the priority list is a wise decision due to the community’s high demand and its location in Loudoun County, the nation’s fastest-growing county.

“This fall, I’ve met with more people ready to join the 1,200-plus member priority list than at any other time since Ashby Ponds opened,” says Sales Counselor Dana Bradshaw. “The people I meet with understand that joining ensures that the apartment home they desire will be available when they are ready to move.”

Business as usual

Historically, the announcement of new construction has led to an increase in priority list membership at Ashby Ponds. Following the 2011 and 2012 announcements of new residence buildings Red Robin View and Willow Crossing, the priority list reacted quickly. In less than two months, both buildings were almost completely sold out. Currently, Hickory Glen is more than 90% sold out. 

This reaction comes as no surprise to the people already living at Ashby Ponds.

“My husband and I were on the priority list for five years, first at Greenspring (an Erickson Living community in Springfield, Va.), and then at Ashby Ponds,” says Yoska Lemair. “During that time, we researched every other place available, and by far, Erickson Living offered the most, including security of our investment, comfortable living, a super-friendly atmosphere, many clubs and activities, and, most importantly, health care, should we need it. It was hard to leave our spacious house, but it was the best decision we ever made.”

Personal insight

Among the first residents to move to Ashby Ponds in the fall of 2008, John and Dottie Kraft have witnessed, firsthand, the growth of their beloved community. As former priority list members, they encourage others to consider making a similar investment in their future. 

“The biggest advantage was that we knew that an apartment home would be available to us when we were ready to move,” says John. “That was very important to us.”

“You never know what the future will hold, and that’s why I believe it is so important to plan for the future,” says community member Mary Means. “Several years ago, good friends of mine came to visit me at Ashby Ponds. They liked the community, and I suggested they sign up for the priority list. At that time, they were in the best of health and could not imagine a day when that might change. So, they decided to wait.

“Now all that has changed. Their health needs have changed, and they only recently joined the priority list. Now they may have to go through another winter before they can move into the apartment home of their choice.”

Bright future ahead

In addition to securing a home at Ashby Ponds, priority list members enjoy numerous opportunities to meet both current residents and their future neighbors. Next month, as Hickory Glen nears completion, priority list members will join together for the annual holiday champagne luncheon.

“It’s a great way to end the year,” says Henderson. “Our priority list members will enjoy time together while taking a break from the hustle and bustle of the holiday season. It’s a time for reflection and a time to share in the excitement of what’s to come in 2015.”

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