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What does ‘ready’ look like?

Expert helps people see the advantages of the Ann’s Choice lifestyle

Created date

October 10th, 2014
Personal Moving Consultant Colleen Rosica is flanked by two of the 600-plus residents who have used her complimentary services to move to Ann’s Choice (Elise Bratis on left, and Elaine Adair).
Personal Moving Consultant Colleen Rosica is flank

Whether they’re planning one or five years down the road, many people set timetables for moving to Choice, EricksonLiving’s retirement community in Bucks County, Pa.

Others have no idea. “We’re just not ready yet,” they say. 

Folks who don’t plan risk waiting too long, says Ann’s Choice’s Personal Moving Consultant Colleen Rosica. Residents often tell her they should have moved ten years earlier. 

“When they get here and start enjoying their new life, they realize that downsizing to a smaller space isn’t the concern they thought it would be,” Rosica says. “They don’t miss the space or their stuff.” 

When are people ready? “When they know what they really want,” says Rosica, “a worry- and maintenance-free lifestyle with caring friends and time to pursue favorite activities.” 

She acknowledges that moving from a comfortable decades-long home and familiar neighborhood can be a bit scary. But removing that fear is her stock and trade. 

“When the only thing holding people back is taking the first step, that’s when they can turn everything over to me,” she says.

Rosica eliminates the barriers of downsizing, selling a house, and physically moving. 

And her services are complimentary to members of the Ann’s Choice priority list. 

The benefits of membership

The list, comprised of people who plan to move to Ann’s Choice, allows prospective residents to reserve their place in line for the apartment home of their choice. All it takes to join is a fully refundable $1,000 deposit and a $150-per-person, nonrefundable application fee. 

When prospective residents submit their deposit, that date is noted as their priority list date. Once their preferred floor plan becomes available, the sales team gives first right of refusal to priority list members based on their joining date.

For Ann’s Choice resident Jack Robbins, “The most important thing my wife Ann and I got by joining the list was Colleen coming for a home visit.” 

That’s when Rosica shares her list of trusted and preferred realty and moving vendors, many of whom focus on seniors’ special needs such as winnowing attics and basements filled with who-knows-what. 

She also learns the prospective residents’ lifestyle, how they want to live at Ann’s Choice, and provides advice about preparing their house for sale. 

“I can tell people what to bring, sell, gift to their kids, or give to 1-800-Got-Junk,” Rosica says. 

“I tell them to start by choosing their must-haves. We fit those into their new home’s floor plan first and fill in with other things as we go along. Less-important things fall to the wayside.”


Take advantage now

While prospective residents’ individual circumstances vary, the emotional barriers holding many of them back are the same.

That’s where members of the Ann’s Choice priority list have an advantage.

They receive invitations to exclusive priority list events and luncheons where they can talk with Ann’s Choice ambassadors—residents who have overcome the same downsizing and moving challenges as they have and can describe what life is really like at Ann’s Choice.

Ambassador Elise Bratis and her husband moved in their mid-60s from nearby Richboro, Pa., five years ago. 

Tired of contracting out their homeowner chores, “There was no upside to staying,” says Elise. When they realized they didn’t want to move twice, the Bratises knew they were ready for Ann’s Choice. 

“But it’s a very big job to move,” Elise says. “It’s a fear of change. People aren’t ready to give up their home.” 

The couple arranged their furniture with Rosica’s help and used an Erickson Living preferred real estate agent, mover, and clean-out service.

Because she’s “been there, done that,” Elise acts as a cheerleader and encourager at priority list events. 

She asks members what they’re waiting for and tells them: “Take advantage of Colleen’s services. Move now while it’s your decision and before it’s too difficult.”

Elise’s neighbor Elaine Adair also realized in her mid-60s that she was ready to move and told her husband that she’d seen the writing on the wall. 

“We had a townhouse with stairs and used less than 75% of it,” she says. “I knew at some point we wouldn’t be able to do the stairs.”

Staying in their Southampton townhouse couldn’t hold a candle to maintenance-free, one-level living and on-campus amenities like a full-service medical center, fitness and aquatics center, bank, multiple libraries, and five different dining venues. 

The refundable entrance deposit ensured the couple’s future, and the on-site continuing care neighborhood ensured that their children wouldn’t be burdened should the Adairs ever need such care. 

The Adairs now have a home for life. “And our children don’t worry about us,” says Elaine. “You can’t put a price on peace of mind.”