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The comprehensive guide to life at Wind Crest

Brochure highlights include colorful photos, real residents, financial information

Created date

November 21st, 2014
image of brochure

Whether you want to learn about the vibrant lifestyle, amenity-rich campus, wellness opportunities, or cost of living at Crest, the community’s recently published new brochure has the answers. 

A colorful guide of photographs and informational pages, the 45-page spiral-bound brochure gives a glimpse into life at the Highlands Ranch, Colo., Erickson Living community, from various floor plans and specific financial information to realty and moving services and resident activities.

In-depth effort

Producing the brochure, which is free to anyone who requests it, entailed a yearlong effort by Erickson Living’s corporate sales and marketing departments and sales directors, sales counselors, and personal moving consultants from each of its communities.

Potential residents also gave input.

“We didn’t hold anything back,” says Erickson Living Copy Director Karen Walls. “We wanted the guide to answer the questions of potential residents and their adult children. We wanted them to be as well informed as possible so the decision they make is truly the right one for them.” 

Each Erickson Living community has its own customized brochure that is reader-friendly so people can skim it for highlights or peruse it cover to cover. 

Even more impressive, each person featured in the brochure is an actual Erickson Living resident, and the food pictured is real, prepared by Erickson Living chefs. The brochure gives a genuine impression of life at an Erickson Living community, Walls says. 

Each brochure even features barcodes that readers can scan to hear testimonials from Erickson Living residents via the website. All it takes is a QR code reader app on your smartphone or tablet computer.

Bringing the brochure to life

Resident ambassadors and sales events are like a living version of the brochure. Beau and Annette Wolfer have volunteered as ambassadors since they moved to Wind Crest in 2010. As ambassadors, they greet potential residents, answer questions, and give tours during sales events. 

“My husband and I are greeters, we frequently host tables during luncheons, and sometimes we guide people through tours of apartment homes,” Annette says of their role.

“We are helpful for people new to the area because we’re native Coloradoans,” she adds. “For people who have lived around here, we’re able to help them a lot with their questions and provide pointers.”

Annette says the most frequently asked question she receives is: “What’s the best thing about Wind Crest?”

“We always say the people and the staff,” she responds.

Other questions revolve around meals, apartment size and choices, and downsizing.

Pat Brinkopf, who moved to Wind Crest in 2008 and has volunteered as an ambassador for the past four years, says people often ask her if she’s happy at Wind Crest. “I hope it shows how happy I am,” she says, adding that’s why she volunteers: to share all the positive things about Wind Crest with others. 

The ambassadors consider the brochure a wonderful introduction to Wind Crest and a great way to prepare for a campus visit.