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Relationship building at its best

Fox Run welcomes Kristen Yaquinto as sales manager

Created date

December 19th, 2014
photo of new sales manager

There’s a friendly new face in the sales office at Fox Run. Kristen Yaquinto recently took a position as sales manager at the Erickson Living community in Novi, Mich. 

Yaquinto says that building a career at Fox Run appealed to her for several reasons.

“The first and most important reason was because I wanted to be a part of a community that could make a difference in someone’s life, where the community I worked for would be a platform for creating personal connections and relationships,” she says. 

“I knew I wanted to work here when I was going through one of my interviews and had the opportunity to tour the community,” she says. “During my tour, I saw smiling faces; the staff and residents were friendly and engaging with one another.”    

Getting to know you

Yaquinto has a degree in hospitality management from Madonna University in Livonia, Mich. She comes to Fox Run from Marriott International, where she worked in sales and human resources, supporting two full-service hotels in Detroit and Troy. 

As Fox Run’s sales manager, her job is to oversee a team of sales associates and manage the activities of the marketing office. Yaquinto prides herself on her listening and organizational skills—two qualities that come in handy in the bustling marketing office. 

“I do have to say that every day I look forward to coming to work. Our sales office is a busy place, and no two days are the same,” Yaquinto says. “I am a part of a wonderful team in the sales office and within the community. What I like most about working at Fox Run is the opportunity to get to know the people who live here and the people who want to live here.”

Possibilities ahead

The members of the sales team are the first people prospective residents can expect to meet when they visit Fox Run. When you schedule an appointment with a member of the sales team, Yaquinto says you can plan to spend 90 minutes with a caring and knowledgeable associate who can provide an overview of the community and answer any questions you might have. After that, you will get a tour of Fox Run’s campus and a chance to observe the lifestyle in action.

Yaquinto and her staff help prospective residents figure out if Fox Run is right for them. They also spend time getting to know prospective residents as individuals. That way, her team can serve as an informed resource as customers make decisions about their retirement living and select their apartment home. 

“The more we can learn about their previous career, activities, and hobbies they enjoy, as well as their motivation to move, that will better enable us to match their lifestyle and preferences,” Yaquinto says. “We spend time getting to know prospective residents—building a relationship. Everyone has different reasons and motivations to move, and when we know what those reasons are, we can offer solutions.”