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The scoop on Brooksby

Q&A with Sales Director Sue Davis

Created date

January 16th, 2015
Sue Davis, sales director at Erickson Living’s Brooksby, encourages prospective residents to schedule a visit to the Peabody, Mass., community.
Sue Davis, sales director at Erickson Living’s Bro

is the premier address for vibrant, maintenance-free senior living on Boston’s North Shore. The Erickson Living community in Peabody, Mass., offers an active independent lifestyle with the added peace of mind of having a full continuum of care available right on campus. 

Sales Director Sue Davis recently sat down with the Tribune to share tips for securing the most desirable apartments and the easiest way to experience all that Brooksby has to offer.

Q. Why is the Erickson Living lifestyle so appealing?

Davis: In a word, it simplifies life. For many seniors, the chores associated with owning a house become increasingly burdensome. When something big needs repair, like the roof, it can feel overwhelming. Turning those responsibilities loose frees up our residents to focus on the activities they enjoy. 

Q. What about the financial implications of moving to Brooksby?

Davis: Many of our residents are surprised to find their monthly expenses are actually less than when they lived in their previous homes. Our monthly service package includes all utilities except telephone, flexible dining plans, and maintenance. It keeps expenses predictable and eliminates the stress of having to budget for seasonal costs like propane or heating oil.

Q. Speaking of seasons, we’re in the midst of winter right now. How does a move to Brooksby alleviate some cold weather challenges?

Davis: For our residents, home maintenance in the winter is nonexistent. They don’t worry about buying a roof rake to scrape off the snow. They don’t worry about rising costs of propane. And they don’t worry about running out of bread or milk because everything they need is available on campus. Our buildings are connected by climate-controlled walkways. Residents can access the indoor swimming pool or the medical center without ever going outside—no more driving in the snow to get to a doctor’s appointment. 

Q. Brooksby is 97% occupied. How can prospective residents get the apartments they want?

Davis: The best way for prospective residents to secure their preferred apartment style is to join the priority list. Priority list members put down a $1,000 fully refundable deposit to reserve their place in line for the apartment home of their choice. When their desired floor plan becomes available, they have first right of refusal based on the date they joined the priority list.

Q. Are there other benefits to joining the priority list?

Davis: Absolutely! Our priority list members receive invitations to exclusive events at Brooksby, and they are the first to learn about special incentives. Members are also welcome to spend up to two nights in our guest suite reserved exclusively for the priority list. They can dine in the restaurants, participate in clubs and activities, and get to know other residents. There’s no better way to meet people and get a feel for what the Erickson Living lifestyle is really like.

Q. What is the next step for someone who’s interested in moving to Brooksby?

Davis: I encourage anyone who hasn’t yet received our large, color brochure to call the sales office and request a free copy. It’s full of information about our amenities, floor plans, financial structure, realty and moving program, and our continuing care neighborhood. 

To request a brochure or schedule a visit, call the Brooksby sales office at 1-800-290-4320.