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Building better senior communities for the future

Research panel gives prospective residents a say

Created date

April 21st, 2015
seniors on laptop
seniors on laptop

What should senior living communities look like five years from now?

How about ten years from now?

Erickson Living works to answer these questions every day. To help plan the future of our communities, we conduct regular research with residents and prospective residents, review industry research, and keep up on trends in our industry and in parallel industries.

One of our best sources of information is our proprietary research panel, the Senior Living Advisory Board. Established in 2011, the Senior Living Advisory Board includes more than 2,000 people age 55 and older who are interested in senior living. It includes some people who are looking to move immediately and some who are just beginning to look into options and may not move for many years. Panel members answer periodic online surveys about senior lifestyle issues.

“Our research panel provides a quick and easy way to gather customer feedback, including customers who have visited our communities and those who have not,” says Erickson Living Vice President of Market Intelligence Nancy Baker. “Panel membership is a great way for prospective residents to share their ideas and insights about our communities and senior living in general.”

With an eye to the future

Erickson Living uses the opinions and ideas it collects from Senior Living Advisory Board panelists to shape its communities for the future. The data gathered informs decisions about everything from dining plans and fitness facilities to the layout of apartments.

Recent findings from Senior Living Advisory Board surveys include the following:

  • Potential future residents say it is critical for senior living communities to offer volunteer, cultural, and educational activities on campus and to help residents connect with such opportunities outside the gates.
  • When it comes to fitness amenities and activities, potential future residents expect a senior living community to have updated fitness facilities with an array of cardio and strength-training equipment. They are also looking for a mix of fitness classes designed with seniors in mind.
  • Potential future residents say they would like to visit senior living communities and take part in resident activities such as art shows, concerts, and holiday events. Joining residents at events like these allows them to see what life is like at a senior living community.

Erickson Living is looking for more people to join the Senior Living Advisory Board. If you're interested in joining, please click email