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Cutting edge

Allison Murphy aims to build leaders, expand services, and prepare Fox Run for future retirees

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April 7th, 2017
Allison Murphy began her career 16 years ago as a marketing assistant at Fox Run. She recently returned to the community as director of sales.

Allison Murphy began her career 16 years ago as a marketing assistant at Fox Run. She recently returned to the community as director of sales.

Allison Murphy, a 16-year veteran in the senior housing industry, recently took the helm in Fox Run’s marketing office as sales director. In this role, she leads the sales and marketing efforts of the community and serves as an officer on the executive team to support the broader strategic objectives at Fox Run. 

Murphy says the cornerstone of her leadership philosophy is to empower her colleagues to be their best selves. 

“I am a person who is invested in growing other leaders and most proud of that during my career,” she says. “I also begin by assuming ‘goodness in intentions’ by others, which helps to avoid assumptions and conflict.”

Full circle 

Murphy is not a new face at Fox Run. In fact, after graduating from the University of Michigan, she began her career at the community as a marketing assistant. She was always eager to take on more responsibility and quickly moved up the ranks. 

She moved to Chicago to help open two retirement communities in that area and served as sales manager, sales counselor, and director of sales at Sedgebook, in Lincolnshire, Ill. 

“During that time, I traveled out to several sales offices across the country to help train and assist with start-up properties,” she says.

She then worked as the director of sales for Mather Lifeways, an Illinois company that built a brand new continuing care retirement community with a high entrance fee. 

Before returning to Fox Run, Murphy and her family moved back to Michigan, and she worked for six years as the regional director of sales for Trinity Senior Living Communities, a division of Trinity Health based in Livonia.

“I have always held Erickson Living in such high regard as an industry leader, but opportunities don’t come along very often due to the longevity of the team,” Murphy says. “When I came to interview, instantly it felt like coming home, and I knew this was where I was meant to be.”

That family feeling

Murphy says that Fox Run feels like a big family—both residents and staff members alike are so friendly and inclusive. For that reason, Fox Run is a very popular choice for Michigan retirees. And Murphy says her top priority as director of sales is to help as many families as possible experience the Erickson Living lifestyle.

“We are looking toward the future to continue growth on the campus and expand even more services,” Murphy says. “I have a goal to make sure that Fox Run stays on the cutting edge of style, quality, and value to prepare for the Baby Boomers.”

Murphy’s office is most prospective residents’ first interface with Fox Run. She says everyone who visits Fox Run, whether they come to a group event or for a private appointment and tour, can expect “an extraordinary experience from the moment they step onto campus,” and they will leave with a thorough understanding of what the community has to offer.

“This is an extremely seasoned sales team, with some members celebrating 15-plus years of service with Erickson Living,” Murphy says. “They do an exceptional job of both educating and delighting guests.”

Murphy lives in Plymouth and is the proud mother of six-year-old Mia and eight-year-old Logan. She says motherhood has been the most rewarding (and challenging) experience of her life and her biggest source of growth—both personally and professionally. 

When she’s not busy with Mia and Logan’s many extracurricular activities, Murphy says she runs marathons and tries to get as much physical activity as she can. She also enjoys singing.

“Most people are surprised to learn that I love karaoke and can do a pretty good Patsy Cline ‘Crazy,’” she says.

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