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Highland Springs welcomes new sales director

After 11 years as sales counselor, Christina Christie steps into new role

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April 7th, 2017
Christina Christie recently transitioned from sales counselor to the new sales director at Highland Springs.

Christina Christie recently transitioned from sales counselor to the new sales director at Highland Springs.

As one of Highland Springs’ pioneer employees, Christina Christie is a familiar face to people who live at the North Dallas Erickson Living community. 

Christie has worked with a steady stream of prospective residents since March 2005, when Highland Springs was under construction and the sales office was located in a trailer at the corner of Coit and Frankford Roads.

“We’ve seen tremendous growth at Highland Springs since it opened in 2006,” says Christie. “Now we’re poised for more growth in 2017, and I’m thrilled to be a part of it.”

Christie began her career at Brooksby Village, the Erickson Living community in Peabody, Mass., where she worked as a sales counselor from 2002 to 2005. 

When Christie’s husband was offered a job at Texas Instruments in Dallas in 2005, she applied for the sales counselor position at Highland Springs.

“It’s been a privilege to be at Highland Springs since it opened,” says Christie. “With the exception of two maternity leaves, I’ve had the opportunity to work with most of our residents as they’ve looked at apartments and made the decision to move.”

Now Christie is stepping into the role of sales director at Highland Springs. Jennifer O’Reilly Zeighami, who previously served as sales director, relocated with her family to Seattle, Wash., in early 2017.

“We’re excited to announce that Christina Christie has accepted the position of sales director at Highland Springs,” says Will Nance, vice president of regional sales at Erickson Living. “Christina has proven to be an outstanding member of her team. Over the past 11 years at Highland Springs, Christina’s expertise and skills have been a major factor in our success, all the while she has continued to grow as a leader at Erickson Living.”

Christie stepped into her new role in early January. The Tribune recently sat down with Christie to ask her about her transition to sales director.

Tribune: Congratulations on your new position. Can you tell us how it compares to the work you did as sales counselor?

Christie: Thank you! As I’m stepping into this role, I’m finding that it’s very different than what I did as sales counselor. The base knowledge is there, but it’s a different type of day than I had before. Now I’m looking at strategic planning and focusing on development. 

Tribune: How has your interaction with prospective residents changed?

Christie: I don’t have the same day-to-day interactions that I had with our customers, but I’m helping them on another level. I worked with the customer directly for so long that I feel I have a good understanding of what they’re looking for in an apartment. I’m drawing from those experiences now as we create floor plans that our customers want.

Tribune: How will you take your experience as sales counselor and build on it as sales director?

Christie: My time as sales counselor helped me understand what a big decision it is for people to move to Highland Springs. It’s not a quick decision. Now, as sales director, it’s important for me to have a team that understands that. 

I’m also drawing from my experience as sales counselor as we look toward the future. I want to be strategic about what we build and when we build, making sure we listen to the wishes of our priority list members. 

Tribune: As you take the lead in the sales office, what traits do you hope will define the sales team?

Christie: In the office, we’re a small family. We value each other, and I hope our customers can sense that friendliness and enthusiasm. As a sales team, we want to walk alongside our customers with compassion. Our role is to facilitate the move to Highland Springs so they can really begin to embrace all that the community offers.

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