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Time to shine

Eagle’s Trace community members featured in print and online ads

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May 30th, 2017
Henry Gabb takes a quick break during a photo shoot, standing next to furniture in an apartment home. Henry and his wife Louise were among 26 Eagle’s Trace residents photographed for new marketing materials for the West Houston, Erickson Living community

Henry Gabb takes a quick break during a photo shoot. Henry and his wife Louise were among 26 Eagle’s Trace residents photographed for new marketing materials for the West Houston, Erickson Living community

When Henry and Louise Gabb received sales brochures and invitations to events at Eagle’s Trace, they recognized familiar faces on the marketing materials.

“We knew Eagle’s Trace used real residents in their advertising because we’d met some of the people we’d seen in brochures when we visited the community,” says Henry, who worked in public relations before launching his own retail and wholesale business 45 years ago.

Now it’s Henry and Louise’s turn to step in front of the camera, as the couple is part of a new set of images that will soon appear in print and online ads for Eagle’s Trace, the Erickson Living community in West Houston.

A growing community

Henry and Louise moved to Eagle’s Trace in November 2016. They quickly settled into their two-bedroom, two-bath, Palo Duro-style apartment in the community’s newest residence building, Amarillo Terrace.

“The last time we had a photo shoot featuring our community members was in 2013,” says Sales Director Pam Burgeson. “With the opening of Amarillo Terrace, we felt the time was right to highlight some of our newest residents in our beautiful new building.”

The photo shoot was divided into two segments: an indoor shoot that took place in February, and an outdoor shoot in May.

The goal of the photo shoots was to capture images of the common spaces and amenities in Amarillo Terrace, as well as highlight some apartments and outdoor spaces throughout the community.

“We started planning the photo shoots in November,” says Stephanie Carr, senior producer of photography for Erickson Living. “We contacted several residents to ask if they were interested in joining us for the shoot. Then we held a meet and greet in January, so the participants knew what to expect from the process.”

Twenty-six community members—ten couples and six individuals—participated in the photo shoot.

First time in front of the camera

Henry and Louise were photographed in February in the Amarillo Terrace lobby.

“Our part in the photo shoot took about two hours,” says Henry. “The photographer took a number of images, which the camera crew could view on a laptop for instant feedback and adjustment.”

While Henry and Louise took their turn in front of the camera, Oscar and Dora Martinez were in the staging room as a hair and makeup artist prepped them for their moment in the spotlight.

“This was my first experience as a model,” says Oscar. “I like the fact that Eagle’s Trace uses real residents in their sales materials. It provides an authentic look at the community and the people who live here.”

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