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Your Riderwood resource

Community Facebook page a one-stop shop for everything Riderwood

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June 27th, 2017
Screenshot of a post on Facebook about continuum of care at Riderwood.

Riderwood is on Facebook!

Social media sites like Facebook may have begun as a place for teenagers and college kids to share photos and updates about their lives, but these days, young people aren’t the only ones logging onto the uber-popular social networking site. In fact, older adults are one of the fastest-growing segments of new Facebook users.

According to a 2016 Pew Research Center study, 62% of online adults over age 65 now use Facebook. That figure has increased six percentage points from late 2014, when 56% of online adults over age 65 used Facebook.

People of all ages find Facebook useful not only for sharing photos and connecting with faraway friends and family but also for catching up on news and learning more about companies and organizations of interest to them. 

Making connections

Keeping pace with the most current ways that people communicate and connect with one another, Erickson Living has jumped on the bandwagon and launched a Facebook page. It serves as a place for current residents and staff members to connect, and it also provides prospective residents with a unique glimpse of the communities, their amenities, and the many vibrant people who live and work there. 

“The Facebook page has two goals: awareness and connection,” says Erin Vernon, social media program manager at Erickson Living. “Through Facebook, we aim to increase engagement and interaction among residents, prospective residents, employees, and family members. There are 19 Erickson Living communities located in 11 states. Facebook provides the perfect venue to showcase the lifestyle we offer and to invite everyone to connect and come together.” 

There are many ways for people who are interested in learning more about Erickson Living’s communities to get information. They can attend events on the campuses and schedule individual appointments and tours with the sales counselors. And now, Vernon says the Erickson Living Facebook page is one more place for them to get honest and candid information.

“Consumers are always more interested in what other customers have to say,” says Vernon. “Residents, employees, family members, and industry partners regularly chime in on the conversations. Our residents and employees are the stars of Erickson Living, and our Facebook fans love hearing about them.” 

Riderwood on Facebook

In addition to Erickson Living’s Facebook page, Riderwood, an Erickson Living campus located in Silver Spring, Md., has its own Facebook page. 

The page features photos and videos from special events and activities at Riderwood, as well as human interest stories about the people who live and work at the community. The informal nature of the information on the page makes it a great place for prospective residents to get a real sense of what life is like at Riderwood. 

Helen Helm, one of Riderwood’s many tech-savvy neighbors, joined Facebook in 2009. She says the social media network helps her stay connected to her son, who lives in Connecticut. She also enjoys seeing updates and photos from friends and acquaintances. 

She enjoys visiting Riderwood’s Facebook page for updates about the community and to see photos from events. Helen is a member of the resident-run computer club and says many of her neighbors also use Facebook, as well as Twitter and LinkedIn.

“We are about to introduce them to YouTube as a source for ‘how-to’ information,” Helen says. 

 

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