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Through the eyes of the buyer: The benefits of home staging

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July 10th, 2017
Illustration of an interior room with sofa, paintings on wall, and potted plant

In recent years, home staging has become a popular way to attract potential buyers—and for good reason. Staging has been shown to increase the value of a home by 6% to 20%! But unlike many of the home improvement shows on television would have you believe, you don’t have to spend a lot of money or time. Just a few small investments can make a big difference.   

The first step to home staging 

There’s one piece of advice I always share with my clients who are preparing to sell: Picture yourself as a potential buyer. Imagine that you’re seeing your house for the very first time. As you walk through the rooms, make note of the things that catch your eye. If you notice chipped paint or cobwebs—chances are good that a buyer will notice too.     

Simple and affordable solutions 

More than anything else, buyers want to see a clean and maintained home. Give your house a thorough cleaning as if you’re expecting company. After all, buyers are a bit like guests in your home. Next, remove excess clutter from surfaces like countertops, refrigerators, mantles, and tabletops. It’s fine to leave a few photos or knickknacks in place. Ultimately, though, you want buyers to focus on your house—not your possessions.  

Create a great first impression 

If the exterior of your house appears uninviting, your buyers may never make it through the front door. To improve curb appeal, keep the grass cut and free of clutter, and make sure that porches, steps, and porticos are in good condition. A few potted plants and a freshly painted door will go a long way in creating a warm and welcoming first impression.

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