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It’s easy to ‘like’ us

Ashby Ponds Facebook page keeps ‘friends’ up to date

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August 25th, 2017
Screenshot of the home page for Ashby Ponds on Facebook.

The Ashby Ponds Facebook page is a great place to publicly brag about the many exciting activities happening on campus and what makes Ashby Ponds such a wonderful place to live and work.

 

In a world of dominating social media presence, Ashby Ponds, an Erickson Living community in Ashburn, Va., is turning to Facebook as a new way of providing detailed information on the daily changes taking place on campus.

“We are thrilled to offer everyone who visits our Facebook page an insider’s look at Ashby Ponds,” says Director of Sales Holly Henderson. “Our sales team continually updates the page with information on our upcoming special events and news from across Erickson Living. We hope our Facebook page will empower potential residents and their families as a result of the wealth of information provided.”

Growing trend

According to a 2016 Pew Research Center study, older adults are one of the fastest-growing segments of new Facebook users. The study shows that 62% of online adults over age 65 now use Facebook. That figure has increased six percentage points from late 2014.

“I eagerly open Facebook each morning to look for anything posted by our adult kids or our grandson and for news of friends,” says Ashby Ponds community member Marilyn Silvey. 

Ashby Ponds is one of 19 Erickson Living communities to recently launch an information-rich Facebook page.

“The Facebook page has two goals: awareness and connection,” says Erin Vernon, social media program manager at Erickson Living. “Through Facebook, we aim to increase engagement and interaction among residents, prospective residents, employees, and family members. Facebook provides the perfect venue to showcase the lifestyle we offer and to invite everyone to connect and come together. Consumers are always more interested in what other customers have to say.”

It’s all in the details

To visit the Ashby Ponds Facebook page, users simply search for “Ashby Ponds” on Facebook’s search bar, indicated with a magnifying glass. Once arriving at the page, guests can simply peruse the page or choose to “like” or “share” the page by clicking on the appropriate boxes on the top of the page. Those who choose to like the page will find that Ashby Ponds updates will begin to appear in their personal Facebook newsfeed. 

“It’s a great way to stay up to date on the happenings at Ashby Ponds,” says Henderson. “The goal of our Facebook page is to promote the Ashby Ponds lifestyle, special activities or announcements, and to allow people to see that we are current in our interaction with technology.” 

Updates occur frequently and include information on new construction, photos, special event information, and popular Tribune stories about the people who live at Ashby Ponds.

Making it easy

The Ashby Ponds Facebook page is just one of many ways the community strives to provide detailed online information. In addition to the Facebook page, Ashby Ponds maintains its own website: AshbyPonds.com. A library of Tribune stories is also available at EricksonTribune.com.

“We live in a time when a majority of information gathering begins online,” says Henderson. “Sometimes that search begins with a future resident, and other times a child or other family member initiates the search. Our hope in providing numerous online options is that people will find all the information they need to make this very important decision.”

Henderson and her sales team encourage anyone considering a future at Ashby Ponds or simply wishing to learn more about the community to visit the Facebook page. 

“Our Ashby Ponds Facebook page is updated daily with new information,” she says. “And the best part is that what we post is not ‘salesy’ but rather provides a real-life glimpse into the many exciting activities happening on campus. In fact, more and more people visiting our campus remark on something they saw on Facebook.” 

“Facebook is a great way to publicize some of the many events and activities going on daily at Ashby Ponds—speakers, classes, art exhibits, summer Olympics, bocce tournaments, and more,” says Marilyn. “The coverage of these events speaks volumes for life at our community.”

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