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How you can help decide the future of senior living

Created date

August 6th, 2018
a man and a woman look at something on a laptop together

a man and a woman look at something on a laptop together

Agreat way for prospective residents to shape the future of senior living is by joining Erickson Living’s online research panel, the Senior Living Advisory Board.

Panelists participate in bimonthly surveys about senior living and lifestyle topics. Erickson Living uses the opinions and insights from the Senior Living Advisory Board in planning the future of our communities.

“Our research panel allows us to hear firsthand from customers at every stage of consideration, from those who are just starting to explore their options to those who plan to move soon,” says Nancy Baker, Erickson Living’s vice president of market intelligence. “Panel membership is a great way for future residents to make sure
Erickson Living is planning with their wants and needs in mind.”

“It is great to know Erickson Living listens to those who plan to move in the future,” says Jackie Kramer, a board member since 2016. Having her voice heard is important to Jackie because she and her husband Ted are on the priority list at two Erickson Living communities, Riderwood in Silver Spring, Md., and Greenspring in Springfield, Va.

Important feedback

Recent findings from board surveys include:

•  Panelists use a variety of sources for financial advice about retirement. Two-thirds work with a financial planner or advisor. Other sources include books, magazines, and websites; friends and relatives; and employers. Although most panelists started saving for retirement before age 40, a few admit they did not start until their 50s.

•  Almost all panelists own a desktop or laptop computer, most own a smartphone, and two-thirds have a tablet. Most panelists send and receive emails and browse the Internet every day. While panelists say they are looking for a senior living community that is technologically advanced, they stress the importance of face-to-face communication, especially when it comes to financial and health issues. They also say it’s important to have secure systems and patient, knowledgeable professionals on hand to help with technology.

•  The majority of prospective residents would opt for an apartment home with an open floor plan, in which the kitchen, dining area, and living room flow together. When it comes to flooring, the majority prefers hard flooring in the living and dining areas and carpet in the bedrooms. Additionally, almost all prospective residents would like some type of outdoor space, such as a screened porch, balcony, or patio.

The Senior Living Advisory Board is an initiative of Erickson Living’s Market Intelligence department. The department helps Erickson Living’s day-to-day operations and future planning by conducting research with future and current residents, reviewing industry research, and keeping up on trends in senior living and parallel industries.

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