Strike while the iron is hot

Dramatic spike in priority list membership at Windsor Run

Created date

July 22nd, 2019
Beautiful brick buildings are shaded by by pergolas in the wonderful North Carolina sun.

Windsor Run’s growth has triggered an increased interest in joining the priority list to move to this popular community.

Since the opening of Windsor Run’s third residence building, Beech Hollow, in June, priority list membership at the sought-after community is blossoming, too. 

“The growth of our priority list has always been strong, but with the opening of Beech Hollow, membership is growing more rapidly than ever before,” says Windsor Run Director of Sales Ryan Barkley.

The construction of Beech Hollow comes directly on the heels of the opening of Windsor Run’s first two residence buildings, Dogwood Place and Sycamore Square, last year. In that time, 200 new neighbors moved to the community and more than 100 people took the next step, moving from the priority list to reserving a new home at Windsor Run. 

“Due to the extremely high demand, priority list membership is the only way to 100% guarantee a home at Windsor Run,” says Barkley. “It’s also the gateway to fun and informative events designed specifically for our future residents.”

Taking advantage

As members of the priority list, Buck and Eileen Gatewood made repeated visits to the Windsor Run campus from their house in the nearby Mayfair community in South Charlotte. 

“We decided to attend the introductory session, and boy, are we glad we did,” says Eileen. “We learned a lot about Windsor Run, discovering that Erickson Living communities strive for wellness and healthy independent living while providing top quality assisted living, skilled nursing care, and memory care.” 

Immediately following that visit, the Gatewoods joined the priority list, enabling them to choose their future home and work with Windsor Run’s personal moving consultant.

As priority list members, they enjoyed the opportunity to meet with community members visiting from Windsor Run’s sister community, Ashby Ponds in Ashburn, Va. They also met with Executive Director George Comfort and attended a seminar on Windsor Run’s Signature Dining program.

Celebrating summer

Over the summer, Windsor Run priority list members enjoyed the opportunity to join reservists (those who have already reserved their home) for an open house at Beech Hollow. This behind-the-scenes tour provided an exclusive insight into the design of the new building, including a wide variety of spacious apartment homes.

“In addition to seeing our newest addition, one of the greatest benefits of the event was the opportunity for priority list members to meet and talk with people who are preparing for their upcoming move,” Barkley says. “These are people who will not only be their neighbors one day but are also in the middle of the moving process and have valuable insight to share.”

This month, priority list members are invited to attend the Fall Extravaganza, with approximately ten floor plans available to tour. Representatives from a variety of community departments, such as dining services and the fitness center, and residents will be on hand to provide information and answer questions.  

“These special events are our way of letting our priority list members know how much we appreciate them while providing a glimpse into the special events and activities our community members enjoy on a daily basis,” Barkley says. 

The benefits keep coming

In addition to special events like the open house and Fall Extravaganza, priority list members also receive invitations to other events—financial seminars, a home expo, and annual holiday celebrations. They also receive first notice of new construction.

Priority list members enjoy exclusive access to Windsor Run Personal Moving Consultant Amanda Bates. She meets with priority list members, in their home, to discuss the wide variety of resources available through Erickson Realty and Moving Services, including real estate agents, downsizing experts, cleanout services, packers, and movers. 

“I want to make sure that everyone who wants to sell their house and move to Windsor Run can do so easily and with as little stress as possible,” says Bates. “It’s my number-one priority to make the move from an individual’s current house to Windsor Run as stress-free and seamless as possible.”

Another huge benefit to priority list membership is access to Windsor Run’s “Live the Life” suite. Members enjoy living on campus for a designated period of time where they can enjoy access to the same amenities and services as current residents. Guests are encouraged to select activities that interest them, for example, attending a club meeting, joining residents for dinner, relaxing in the spa, seeing a show, or working out in the fitness center. It’s an unbeatable way to experience real life at Windsor Run.

Worry-free investing

Joining the priority list is easy and gives the peace of mind that comes with planning for the future. Members pay a fully refundable $1,000 deposit and a $150-per-person nonrefundable application fee. 

Once this deposit is made, the date is noted as the member’s priority list date. Members are then encouraged to select a preferred floor plan that, once available, will be offered to them, with right of first refusal, based on their joining date.

“I encourage anyone interested in a future at Windsor Run to schedule a visit this fall,” says Barkley. “This is an exciting time in the life of our community and we are eager to share that excitement.”