It’s a seller’s market this winter

Created date

January 24th, 2020
Get ahead of the spring selling season by listing your home this winter. Highly motivated buyers give you the advantage of a sellers market, meaning your can earn more in less time.

Get ahead of the spring selling season by listing your home this winter. Highly motivated buyers give you the advantage of a sellers market, meaning your can earn more in less time. 

It may be cold outside, but if you’re a home-seller, the real estate market is just heating up! While spring is often considered the prime time of year to sell your house, in my experience, a winter move comes with a variety of unexpected and often overlooked advantages.

Snag the serious homebuyers

Have you ever noticed the glut of “For Sale” signs that sprout up around your neighborhood in spring? For years, conventional wisdom said that spring was the best season to put your house on the market. Unfortunately, all this open inventory often leads to more competition and slower sales. Your house may not have the opportunity it deserves to truly stand out from the crowd.  

In winter, however, sellers often see less competition and more serious homebuyers. Over the years, I’ve found that spring and summer bring out the “lookers.” These are the individuals who are just looking around and considering their options. Winter, on the other hand, brings out highly motivated individuals who are looking to buy due to a job transfer, year-end raise, or an annual bonus. These buyers are inclined to settle faster and pay more.   

Creating winter curb appeal

Once you’ve made the decision to list your house in winter, there are a few simple steps you can take to enhance your property’s curb appeal and attract potential buyers. First and most importantly, make sure that both the front and back of your house are clear of snow and ice. I also recommend covering or storing seasonal furniture, such as a grill or patio set.

Buyers are looking for signs that your house has been cared for and properly maintained. Be sure to clear your gutters of fall debris and address any exterior repairs. Missing shingles or damaged siding, for example, can send the wrong message. 

Make a great impression, inside and out

Ultimately, it’s important that your house makes a great and lasting impression. This starts with your front door. A fresh coat of paint, a seasonal wreath, and a new doormat can go a long way in making buyers feel welcome and interested in seeing the rest of the house. Depending on your climate, a few potted plants on the front porch can add a pop of life and color, especially in these gray winter months. 

Winter is a time of year when homebuyers, just like the rest of us, want to feel warm and cozy. Open your blinds to let in the natural light and turn on lots of lamps to give your house a warm, welcoming glow. I also recommend setting the heat nice and high so potential buyers will be tempted to stay in your house longer.

With the windows sealed tight for several months, a house can sometimes feel stuffy in winter. You can counteract this with a few strategically placed air-fresheners. Some sellers swear by baking a fresh batch of cookies or brewing a pot of coffee before potential buyers visit.

We’re here to help!

Whether you’re planning a move in winter, spring, summer, or fall, you don’t have to go it alone. Your Erickson Living personal moving consultant can be a fresh pair of eyes to ensure that your house makes a fantastic first impression. What’s more, we have a network of local experts who can help you with everything from landscaping to house repairs to snow removal. 

Your personal moving consultant can also provide you with a complimentary market analysis of your property and even introduce you to a proven local real estate agent. This time next year, you could be enjoying a warm, worry-free winter at an Erickson Living-managed community